Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
ON24 Announces Integration With LinkedIn To Drive Next Generation of Event Marketing
ON24, the leading customer engagement platform for B2B sales and marketing, announces an integration with LinkedIn that helps B2B marketers and other customer-facing teams move beyond standalone digital events to connected campaigns with broader audience reach and greater impact. The collaboration brings together ON24’s intelligent engagement platform with LinkedIn’s unmatched professional audience reach to help organizations engage more effectively and propel business outcomes.
Emplifi Reveals 82 Percent of Marketers Say AI Boosts Productivity, but Gains Are Moderate
Emplifi, a leading social media marketing platform, released the “The State of Social Media Marketing in 2026” report with findings from a survey of more than 560 marketers from both B2B and B2C brands. Emplifi’s report revealed 82% of respondents reported AI tools have improved productivity, but the gains are incremental for most, with only 35% claiming a significant increase in productivity. Nearly half of the respondents (47%) said that AI has delivered a moderate increase in productivity.
Amazon Ads and iHeartMedia Expand Partnership With New Programmatic Audio Offering
Amazon Ads and iHeartMedia announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio portfolio. The expanded partnership brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s diverse portfolio of streaming audio to connect with listeners across devices like smartphones, smart speakers, tablets, gaming consoles, and more. The new integration of iHeartMedia’s streaming music and live streaming radio is available now on Amazon DSP. Access to iHeartPodcasts and the unmatched scale and reach of its broadcast radio stations will follow in 2026.
RingCentral Expands RingEX with New Customer Engagement Bundle
RingCentral has expanded its product portfolio with a new offering designed to bring customer service capabilities directly into the unified communications environment that many businesses already rely on daily. The company introduced the RingCentral Customer Engagement Bundle for RingEX, a solution intended for organizations that regularly interact with customers but do not require the scale or complexity of a full contact center. This update reflects the increasing overlap between collaboration tools and customer support needs as companies aim to meet rising expectations for fast and personalized interaction.
DoubleVerify Unveils First Streaming TV Products to Boost CTV Ad Quality
DoubleVerify has introduced a new set of streaming television innovations designed to enhance transparency and improve media quality across the fast-expanding world of Connected TV advertising. The company said these industry-first products are built to give advertisers more confidence that their campaigns are being placed in premium streaming environments rather than in content categories that fall short of their standards. Alongside this launch, DoubleVerify is incorporating proprietary and licensed information from IMDb to support advanced, AI-powered classification of streaming content, with additional capabilities planned for early 2026.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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