Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Criteo and DoorDash Sign Multi-Year Partnership To Expand Retail Media Access
Criteo, the global platform connecting the commerce ecosystem, and DoorDash, a leading local commerce platform, announced a new multi-year partnership to scale advertising across DoorDash’s marketplace with grocery, convenience, and other non-restaurant retailers. Criteo will serve as an extension of DoorDash’s U.S. ad sales team, collaborating with brands and agencies, while the two companies explore opportunities to integrate their advertising technologies over time.
Avair Launches First AI Revenue Engine, Pioneering Pair Selling To Transform B2B Sales
Avair, an AI-native sales technology company, announced the launch of its groundbreaking AI Revenue Engine, introducing “Pair Selling” – a revolutionary methodology where AI agents work alongside human salespeople to autonomously execute complete lead generation campaigns. This marks the first time AI technology can independently handle the entire prospecting workflow from strategy to execution, representing a fundamental shift in how B2B companies approach sales.
Oracle Launches AI Agents To Boost Marketing and Sales
Oracle has unveiled a new suite of role-focused artificial intelligence agents within its Oracle Fusion Cloud Applications, designed to help customer experience leaders uncover fresh revenue possibilities and deliver more personalized interactions. These embedded AI tools for marketing, sales, and service functions are aimed at boosting efficiency and helping organizations strengthen their customer relationships through automated insights and intelligent workflows.
billups Expands Globally With New Leadership Across Key Regions
billups, the world’s largest independent out-of-home technology and managed services company, has announced a major step in its global expansion with new leadership appointments across Mexico, Germany, and Singapore. The company is entering the Latin American market for the first time while strengthening its presence in Europe and the Asia-Pacific region. These moves underline billups’ commitment to supporting regional growth through local expertise, market intelligence, and cutting-edge technology that delivers clear, measurable marketing results.
LG Ad Solutions Names Rose McGovern as Head of US Agency Development
LG Ad Solutions, a global leader in Connected TV advertising, has appointed Rose McGovern as Head of Agency Development for the United States. In this newly created role, McGovern will lead the company’s strategy to strengthen relationships with media agencies, driving greater collaboration and helping clients fully leverage LG Ad Solutions’ advanced advertising technology and data-driven capabilities.
The appointment comes as the CTV landscape continues to grow at record speed, with marketers relying increasingly on precise audience targeting and measurable engagement across streaming platforms. McGovern’s leadership is expected to play a key role in expanding LG Ad Solutions’ presence among U.S. agencies and ensuring advertisers gain maximum value from the company’s innovative media solutions.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
