LG Ad Solutions, a global leader in Connected TV (CTV) advertising, has officially launched operations in Australia, marking a key milestone in its international expansion. The company has appointed Alex Blundell Jones as Commercial Director for Australia, with a mandate to spearhead regional strategy and growth from Sydney.
Blundell Jones brings nearly 15 years of experience in the media and ad tech space, including a founding role at Captify in the UK, where he contributed to the company’s successful exit. He joined LG Ad Solutions during its UK launch and will now lead its push into one of the world’s most advanced video advertising markets. He will report to Ed Wale, VP of International at LG Ad Solutions.
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Part of LG Electronics, LG Ad Solutions leverages proprietary Smart TV data and native CTV ad formats to deliver high-impact, performance-driven campaigns across millions of LG TVs. The platform enables brands to engage audiences throughout the entire viewing journey offering a blend of video, interactive, and native formats powered by first-party, deterministic viewing data.
“CTV is no longer emerging it’s essential,” said Alex Blundell Jones, Commercial Director, LG Ad Solutions Australia. “With LG’s scale and deterministic data, we’re offering something truly unique an opportunity to deliver performance, creativity, and brand impact in one unified solution.”
The Australian launch reflects LG Ad Solutions’ growing global footprint, which includes recent expansions across Europe, Asia, and the Americas. The platform is designed to meet increasing demand from advertisers for transparency, measurement, and premium audience access especially on the largest screen in the home.
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“We’re excited to see LG Ad Solutions enter the Australian market with a differentiated offering,” said Ashton De Santis, Director of Inventory Partnerships ANZ, The Trade Desk. “This presents a valuable opportunity for brands to connect with viewers through high-quality signals and measurable results.”
“LG Ad Solutions has been instrumental in our campaigns for both Kayo and Binge,” added Hari Caulfield, Programmatic Lead at Foxtel Group. “Their creative executions and granular reporting provide a competitive edge in subscriber growth.”
“Australia is a fast-growing, agile CTV market,” said Ed Wale, VP of International. “With Alex’s leadership and a seasoned team on the ground, we’re excited to deliver a premium, viewer-first experience to brands in the region.”
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