M80, an international gaming and esports entertainment organization, announced the acquisition of esports organization Beastcoast. The move integrates Beastcoast’s top esports teams and media business – which boasts nearly 175 million views annually – into M80’s global community, further accelerating one of North America’s fastest-growing esports organizations.
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“Our success in various esports has always been focused around building community and supporting innovation in the space. I’m excited to bring that same spirit to M80 and help the organization as it begins its journey in several new esports.”
“M80 and Beastcoast have a lot of mutual respect for the communities we’ve built – and now we’re ready to take it to the next level,” said Marco Mereu, M80 Founder and CEO. “This move will bring M80 into key new esports titles like Dota 2, allow us to reach and support new fans, and continue the breakneck momentum we’ve maintained since launching M80 just a year ago.”
As part of the acquisition, M80 will absorb several of Beastcoast’s esports operations – including a top team in Dota 2 – one of the largest Pokemon media businesses in gaming, and key staff, including CEO Grant Zinn. In his new role at M80, Zinn will serve as Chief Business Development Officer, where he will support M80’s expansion and double-down on fandom in exciting, but underserved esports like Pokemon and fast-growing regions like South America.
The deal also brings with it additional capital investments in M80, supercharging the organization as it moves toward 2025 and beyond.
“It’s been an incredible journey growing Beastcoast from the ground-up,” said Zinn. “Our success in various esports has always been focused around building community and supporting innovation in the space. I’m excited to bring that same spirit to M80 and help the organization as it begins its journey in several new esports.”
Founded in 2017, Beastcoast has built a track record of success across its esports and content creator rosters. The organization’s Dota 2 team has qualified for four consecutive iterations of Valve’s “The International” and boasts multiple regional wins. Its roster of individual competitors includes top pros like Pokemon video game World Champion and popular content creator Wolfe Glick. Beastcoast’s Rainbow Six Siege team was not involved in the transaction.
With nearly 175 million views and a collective following of 3.7 million fans across brand and talent accounts, Beastcoast has built exceptional engagement across its ever-growing grassroots fan community. This following joins M80’s global audience of over 20 million fans, accelerating one of the fastest-growing esports fan bases and expanding the brand’s reach into promising esports.
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