Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Alibaba.com Records Double-Digit Order Growth in the USA at March Expo
Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, has recorded a 27% year-on-year increase* in the number of orders placed by US SME buyers during this year’s March Expo.
March Expo is Alibaba.com’s flagship sourcing event. It connects millions of buyers with millions of suppliers from around the world, helping them discover the latest product opportunities and build new supplier partnerships while providing attractive promotional offers. A month-long virtual event, March Expo leverages technology, artificial intelligence (AI) and digital sourcing to make it easier for US SMEs to access growth opportunities via global trade.
Cognizant and ServiceNow Launch AI-Powered Dispute Management Solution
Cognizant announced the launch of an AI-powered dispute management solution in partnership with ServiceNow. This Business Process as a Service (BPaaS) offering is specifically designed for mid-market banks in North America with the goal of streamlining the dispute resolution process and enhancing customer satisfaction.
DoubleVerify Strengthens AdTech Ecosystem with Strategic FirstPartyCapital Investment
FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital advertising by backing early-stage, AI-driven companies.
IAS Expands Reddit Partnership for Enhanced Ad Measurement
Integral Ad Science, a leading global media measurement and optimization platform, announced the expansion of its partnership with Reddit, a community platform powered by conversation and authentic human connection. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS’s Total Media Quality for Reddit.
TVU Networks Joins AWS ISV Accelerate Program
TVU Networks, a leader in live media workflow solutions, has announced joining the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners that provides software solutions that run on or integrate with AWS.
This milestone continues TVU Networks’ existing collaboration with AWS, which has helped deliver major innovations in live production, media connectivity, and routing. As an AWS ISV Accelerate Program member, TVU gains closer alignment with AWS sales and technical teams, unlocking faster innovation, improved cost-efficiency, and enhanced support for customers adopting cloud-based workflows.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
English
Afrikaans
Shqip
አማርኛ
العربية
Հայերեն
Azərbaycan dili
Euskara
Беларуская мова
বাংলা
Bosanski
Български
Català
Cebuano
Chichewa
简体中文
繁體中文
Corsu
Hrvatski
Čeština
Dansk
Nederlands
Esperanto
Eesti
Filipino
Suomi
Français
Frysk
Galego
ქართული
Deutsch
Ελληνικά
ગુજરાતી
Kreyol ayisyen
Harshen Hausa
Ōlelo Hawaiʻi
עִבְרִית
हिन्दी
Hmong
Magyar
Íslenska
Igbo
Bahasa Indonesia
Gaeilge
Italiano
日本語
Basa Jawa
ಕನ್ನಡ
Қазақ тілі
ភាសាខ្មែរ
한국어
كوردی
Кыргызча
ພາສາລາວ
Latin
Latviešu valoda
Lietuvių kalba
Lëtzebuergesch
Македонски јазик
Malagasy
Bahasa Melayu
മലയാളം
Maltese
Te Reo Māori
मराठी
Монгол
ဗမာစာ
नेपाली
Norsk bokmål
پښتو
فارسی
Polski
Português
ਪੰਜਾਬੀ
Română
Русский
Samoan
Gàidhlig
Српски језик
Sesotho
Shona
سنڌي
සිංහල
Slovenčina
Slovenščina
Afsoomaali
Español
Basa Sunda
Kiswahili
Svenska
Тоҷикӣ
தமிழ்
తెలుగు
ไทย
Türkçe
Українська
اردو
O‘zbekcha
Tiếng Việt
Cymraeg
isiXhosa
יידיש
Yorùbá
Zulu