Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Natterbox Launches AI Assistants and AI Agents to Resolve Customer Queries
Natterbox, the AI-powered contact center provider, launches AI Assistants and AI Agents – part of its dynamic AI workforce fully integrated into the world’s #1 CRM, designed to cut call queues, reduce costs, and free up human agents to focus on higher-value interactions that drive loyalty and growth.
The AI Assistants can handle up to 70% of routine customer queries such as answering frequently asked questions or checking order statuses, while AI Agents go further by completing end-to-end tasks like processing refunds, scheduling appointments, and cancelling orders, all without human intervention.
Zoom Recognized as a Leader in Unified-Communications-As-A-Service Platforms
Zoom Communications, Inc. announced its recognition as a “leader” with above-average customer feedback among UCaaS platforms by Forrester, a leading global research and continuous guidance firm, in The Forrester Wave(™): Unified-Communications-As-A-Service Platforms, Q3 2025 report.
Platform capabilities
The Forrester report states: “Zoom’s strengths come from its meetings experience, work persistence, and reliability. In meetings, Zoom has a well-integrated (and useful) AI companion and flexible video layout support. Work persistence is enhanced through tightly coupled docs collaboration and no-code employee-accessible workflow automation. Zoom supports local backup not just for phone systems but also for video meetings and even messaging support. Zoom offers a credit-backed 99.999% uptime SLA for its phone system.”
Vonage Partners with AWS to Unveil AI Voice Agent Integration
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson, has announced a new collaboration with Amazon Web Services (AWS) to integrate Amazon Nova Sonic, a speech-to-speech foundation model that enables more human-like voice conversations, with the Vonage Voice API. This integration will be showcased during AWS Summit New York City on July 16, 2025 and allows businesses to deploy real-time, natural-sounding AI voice agents across telephony, WebRTC, and mobile app channels, helping to enhance customer engagement and operational efficiency.
MGID Partners With Patch.com to Engage Unique Local Audiences Across the US
MGID, a leading global advertising platform, has announced a strategic partnership with Patch.com, one of the largest hyperlocal news networks in the United States. Reaching over 25 million unique visitors each month, Patch.com provides local news and community updates across hundreds of neighborhoods nationwide. This exclusive collaboration will enable Patch.com to enhance its monetization efforts while expanding its audience through MGID’s native advertising and content recommendation technology.
ActiveCampaign Recognized as a Leader in IDC MarketScape
ActiveCampaign has been recognized as a leader in AI-powered marketing platforms for small businesses by IDC. The company was named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment. This acknowledgment comes after a thorough review of eight major vendors in marketing automation, and IDC highlighted ActiveCampaign as a standout due to its strong capabilities and clear plan for helping small businesses.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
