Martech Weekly Roundup: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Genesys Launches AI for Supervisors to Enhance Efficiency and Customer Experiences

At Enterprise Connect 2025, Genesys, a global cloud leader in AI-Powered Experience Orchestration, announced a suite of Genesys Cloud™ AI capabilities designed to empower supervisors. These innovations help organizations navigate the future of work both within and beyond the contact center. As enterprises worldwide are looking for efficiency and scale, Genesys is enabling organizations to expand automation and augment employee performance for improved customer experiences, operational productivity and business impact.

Saifr Integrates With Adobe GenStudio for Compliant Content Creation

ServiceNow and NVIDIA Advance Agentic AI to Redefine Enterprise

PubMatics Connect Platform for Curation Delivers for Publishers

Discord Announces First Mobile Ad Format

Discord announces plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for advertisers while maintaining Discord’s commitment to user-first, reward-focused advertising experiences. The initial pilot for Video Quests on Mobile will launch in June 2025, offering advertisers a prime opportunity to showcase trailers, make impactful announcements, and highlight premium content to Discord’s player community.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com