Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
StackAdapt Named G2 Leader in CTV and Audio Advertising
StackAdapt has earned another wave of recognition from G2, the leading global software marketplace, for its achievements in the fast-moving world of programmatic advertising technology. In its newest set of quarterly reports, G2 positioned StackAdapt at the very top in several key categories, including Best Connected TV (CTV) Advertising Platforms and Best Digital Audio Advertising Software. The company was also named the Best Demand Side Platform (DSP), further reinforcing its role as a dominant player across the programmatic ecosystem. These accolades shine a light on StackAdapt’s ability to help brands succeed in two of the fastest-growing sectors connected television and digital audio while also excelling in the broader field of data-driven advertising.
Kargo and Future Today Elevate CTV Pause Ads With Premium Creative
Kargo, a leading platform in creative optimization, has introduced an innovative upgrade to its Pause Ads format for connected TV (CTV), aimed at enhancing brand engagement through premium creative and data-driven performance. This new approach targets natural pause moments in viewing, providing a non-intrusive yet impactful way for brands to capture consumer attention. Kargo’s first collaboration for this initiative is with Future Today, a major player in the free ad-supported streaming TV (FAST) sector, leveraging its extensive content network to deliver these high-quality ad experiences.
Wakefern Selects Birdzi’s Customer Intelligence Platform
Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, announced that Wakefern Food Corp., the largest retailer-owned cooperative in the United States, will implement Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach.
“From the beginning, Wakefern was impressed by Birdzi’s best-in-class automation and personalization capabilities and the company’s desire for constant innovation,” said Darren Caudill, chief sales officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond to shopper needs as grocery retail enters an AI-driven era.”
Nexxen Launches First Programmatic Native Ads on Smart TV
Nexxen, a global advertising technology company recognized for its expertise in data and advanced TV, has introduced a groundbreaking innovation by becoming the first to enable programmatic activation of native Smart TV advertising worldwide through its demand-side platform, Nexxen DSP. This milestone effectively unlocks a new category of premium inventory for brands seeking to reach audiences where and when their attention is highest: the Smart TV home screen.
LG Ad Solutions Launches Social Sync Powered by Spaceback in the UK
LG Ad Solutions announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution powered by Spaceback that allows brands to seamlessly transform their digital and social content into high-impact Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the United States but is now available globally.
Connected TV is lowering the barrier to entry for advertisers, making it easier than ever for brands to take the campaigns that resonate on social – and that people are already engaging with – and bring them to the largest screen in the room. This is the true power of CTV: the unmatched sight, sound, motion, and scale of television combined with the precision and flexibility of digital. The result is a platform where any brand, regardless of size, can deliver premium, emotionally engaging campaigns that reach audiences with impact and efficiency.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
