Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
MessageGears Launches Multi-Destination Campaigns To Boost Efficiency
MessageGears has introduced a significant enhancement to its campaign capabilities with the launch of Multi-Destination External Campaigns, designed to boost efficiency and reduce compute costs for enterprise brands. This new feature enables marketers to configure multiple external destinations within a single MessageGears campaign, vastly simplifying the process of syndicating audiences across numerous third-party vendors and internal systems.
Smartly and Spotify Team up To Expand Cross-Channel Advertising
Smartly, the AI-driven advertising platform known for uniting creative, media, and measurement, has announced a new integration with Spotify Ads Manager. This partnership empowers brands and agencies to manage Spotify audio and video campaigns directly through Smartly’s platform, alongside other prominent digital channels. By combining Spotify’s highly engaged audience environment with Smartly’s AI-powered creative tools, real-time optimizations, and unified cross-channel measurement, advertisers can now build Spotify-compatible ads in minutes. The platform leverages generative AI, intelligent templates, and the ability to repurpose social media assets to facilitate seamless campaign scaling with AI-driven budget allocation and performance tracking.
Samba TV and MediaTek Deploy EdgeAI on Connected TVs Globally
Samba TV, the global leader in AI-driven media intelligence, announced its partnership with MediaTek, the world’s largest supplier of smart TV chipsets, to launch Samba AI™ with MiraAware, a groundbreaking edge-based AI solution that brings real-time, contextual intelligence directly to connected TV (CTV).
The new technology gives TV manufacturers, platforms, and advertisers real-time, privacy-safe intelligence about what’s happening on screen at the moment it appears. Built directly into MediaTek’s dedicated AI processing layer, Samba AI™ enables the TV itself to detect scenes, objects, brands, interactions and even sentiment of what’s happening onscreen without needing to send data to the cloud. The result is real-time contextual analysis that powers brand-safe advertising, AI-generated metadata, and content-aware experiences, while reinforcing user privacy and ensuring a smooth and uninterrupted viewing experience.
SugarCRM Named to Constellation Shortlists for Sales Engagement Platforms
SugarCRM, known for its award-winning intelligence-driven sales automation platform, has been honored by being named to the Constellation ShortLists™ for Sales Engagement Platforms and Sales Force Automation in the third quarter of 2025. These ShortLists are highly regarded within the industry as they highlight top-performing vendors across vital technology sectors, assisting organizations in navigating rapidly evolving customer and business demands. The selection process for the ShortLists is rigorous, grounded in multiple evaluation criteria such as client inquiries, partner feedback, customer references, vendor selection projects, market share, and internal research conducted by Constellation Research.
TNL Mediagene Launches AI-Powered Content Marketing Initiative in Japan
TNL Mediagene, a prominent digital media and data enterprise based in Tokyo and listed on Nasdaq, recently revealed its latest venture an advanced AI-powered content marketing initiative targeting the Japanese market. This campaign, spearheaded by its subsidiary Infobahn, marks a turning point for content marketing in Japan, harnessing artificial intelligence to streamline and bolster every facet of the communication process. By integrating AI technology throughout the workflow from initial market research and strategic planning to ideation, creative development, and in-depth performance evaluation the company aims to set new standards for speed, precision, and campaign effectiveness.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
