MavenAI and Engrain have teamed up to bring fee transparency to apartment listings, enabling automatic all‑in pricing on Google Business Profiles and helping multifamily operators stay ahead of new renter disclosure laws.
MavenAI, a leader in automated multifamily marketing solutions, has entered a strategic partnership with Engrain, known for its interactive touring, mapping, and data visualization software. The collaboration is designed to automate fee disclosure for apartment listings, addressing mounting regulatory requirements and changing renter expectations.
At the center of the partnership is the integration of MavenAI’s marketing automation capabilities with Engrain’s SightMap REST API. The move allows multifamily operators using MavenAI to seamlessly syndicate all fee data directly into their Google Business Profiles (GBPs). The result: prospective renters will see transparent, all‑in pricing upfront, long before submitting an application or signing a lease.
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Answering the call for rental fee transparency
The partnership comes at a time when the multifamily industry is under pressure to disclose rental fees more clearly. Recent state and municipal legislation has mandated that operators ensure prospective residents understand the full cost of renting before making a commitment. Much like what the travel and retail sectors experienced with upfront pricing disclosures, apartment providers are now being pushed toward clear and standardized fee reporting.
For operators, this shift is about more than compliance. Transparent pricing is increasingly becoming a competitive advantage as renters demand clarity in what has historically been an opaque process. By automating fee data presentation directly within widely used platforms like Google Business Profiles, the MavenAI‑Engrain integration aims to make transparency effortless.
Executive perspectives
“Managing a Google Business Profile should be automatic,” said Alec Slocum, CEO of MavenAI. “MavenAI now does that at scale for multifamily, across more than 2 million units. With Engrain’s fee transparency built in, operators can finally publish all‑in pricing without effort. The impact is obvious: better applicants, fewer distractions, and real alignment with what residents expect.”
Brent Steiner, founder and CEO of Engrain, echoed the importance of the initiative: “The fees associated with renting an apartment can be numerous and confusing. We’re excited to partner with a cutting‑edge, AI‑driven company like MavenAI to support the shift to fee transparency.”
What renters and operators gain
The integrated solution will make fee syndication through SightMap available at no additional cost to customers. Engrain subscribers can enable fee sharing with MavenAI by contacting their representative, opening the door for operators to deliver clearer, real‑time information to renters with minimal administrative lift.
For renters, seeing all recurring and one‑time costs directly on the property’s Google Business Profile eliminates guesswork and possible frustration. Rather than uncovering hidden charges late in the process, prospective residents can develop greater trust earlier in their search journey.
For operators, the benefits extend beyond compliance. Transparent pricing can reduce unqualified leads, improve applicant quality, and minimize the time leasing agents spend explaining costs. With automated updates from property management systems (PMS), pricing and fees remain current without manual effort, ensuring consistency across platforms.
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Beyond pricing: AI‑powered listings
The partnership also enhances existing MavenAI capabilities for Google Business AI. Features include:
Structured Fee Transparency, so all fee types appear clearly within unit listings.
Automatic PMS Sync, which updates unit pricing, floor plans, availability, and concessions in real time.
Dynamic AI‑Generated Google Posts, which transform data about amenities, availability, and specials into optimized daily posts on Google.
Together, MavenAI and Engrain are reshaping how apartments are marketed online, blending AI automation with visual mapping data to simplify workflows for operators and create a better experience for renters.
As fee disclosure becomes the new industry standard, partnerships like this underline how technology providers are working to modernize multifamily marketing. For MavenAI, already managing more than 2 million units, and Engrain, with its robust capabilities in property visualization, the alignment positions both companies at the forefront of transparency and automation in housing technology.
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