MNTN, the NYSE-listed technology platform that integrates performance marketing with Connected TV, has seen a dramatic increase in agency-led accounts, which have quadrupled in 2025. This surge marks a milestone in MNTN’s broader goal to democratize television advertising, making it more accessible to brands seeking measurable outcomes through Connected TV. As demand for performance-driven television campaigns continues to soar, agencies have become vital to expanding platform adoption, bringing a new generation of advertisers into the fold.
A central pillar of this growth is the MNTN Approved Agency Network, which spotlights agencies that consistently deliver measurable results with Performance TV. Top partners are rewarded with exclusive access to early product releases, powerful growth incentives, and specialized tools that enhance campaign execution. Over the past year, this network has reinforced the pivotal role agencies play in unlocking high-impact television advertising for diverse brands. “This program gives agencies the same tools, visibility, and rewards that has fueled MNTN’s own growth while giving their clients a trusted path into Performance TV,” explained Matt Rickard, MNTN’s VP of Agency Partnerships. He also noted that the addition of more agencies has led to rapid acceleration on the platform, including increased brand launches, a surge in live campaigns, and the emergence of a more robust, varied ecosystem rooted in performance.
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Benefits of the partner program include earning official recognition as a Verified Performance Partner, which boosts visibility within MNTN’s ecosystem. Agencies also unlock reserved credits for creative services, media buybacks, or cash rewards, with access to these benefits expanding as their presence grows. Additionally, partners get early entry to beta tools and product updates, plus MNTN U Certification, which equips teams with specialized training to master the nuances of Performance TV advertising. Justin Buckley, Partner at ATTN Agency one of MNTN’s 45 verified agencies highlighted the partnership’s collaborative spirit: “Successful partner programs are built on consistent education and enablement, meaningful offer creation, and lifting each other’s brands through comarketing. Our collaboration with MNTN has delivered exceptional results across the board. From the outset, MNTN has focused on enhancing our team’s skills, equipping us with the tools to deliver value to both new and existing clients, and increasing our agency’s visibility to their audience.”
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With agency-led accounts quadrupling and platform momentum accelerating, MNTN’s approach illustrates the evolving landscape of Connected TV advertising. The expansion of their partner program is shaping a more diverse, performance-driven ecosystem, setting the stage for innovation and measurable brand growth in an increasingly digital-first media environment.
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