SurveyMonkey Expands Market Research & Analytics Reach

SurveyMonkey, the world’s most popular platform for surveys and forms, announced a series of updates to its market research solutions designed to help organizations of all sizes conduct more advanced research faster. Whether startups are refining a product concept, global enterprises are seeking to understand customer preferences in different markets, or marketers want to run great recurring studies, these updates provide much-needed flexibility and customization. The new features are available now to all users who purchase responses through the global survey panel SurveyMonkey Audience.

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“Our latest research shows that 86% of marketers are being asked to achieve more with less this year, facing tighter budgets and fewer resources while aiming for higher ROI”

New research shows that marketers believe 2025 will be the year of driving business growth, with 45% citing it as the top priority for the year. However, budget constraints and the demand for fresh, engaging content remain significant concerns. These enhancements to SurveyMonkey market research solutions directly address these challenges, empowering professionals to gather timely insights efficiently without relying on expensive and slow third-party agencies.

New SurveyMonkey market research innovations include:

• SurveyMonkey Audience nearly doubles to 335 million+ panelists globally: Customers now have access to a significantly larger and more diverse pool of global respondents, helping them validate concepts and gather market insights in as little as an hour—no matter their target audience. This includes 56 survey language options, access to respondents in over 130 countries, and more than 200 targeting options, so businesses can connect with exactly the right consumers for their research needs
• Schedule surveys in advance: Future scheduling makes conducting longitudinal studies and recurring research across time zones easier—users can simply choose a date and time up to one month in the future to distribute a survey to enable longitudinal research like brand health tracking or easily conduct research on a recurring basis
• Get fresh insights every time with exclusions: Updated exclusions allow users to ensure panelists who previously took a survey within the last 100 days will not receive the survey again when a new collector is launched. Users can also now easily exclude panelists who took a different survey they sent
• Analyze data based on more advanced criteria: Users who sent a survey using advanced targeting can now analyze data based on those criteria for more robust analysis. This is particularly helpful for brands looking to segment data among specific target audiences, such as pet owners vs. non-pet owners between 18 and 34
• Maximize market reach with TURF analysis: MaxDiff analysis now includes TURF analysis (“total unduplicated reach and frequency”). This technique helps businesses understand the optimal combination of features or messages to appeal to the widest audience. A company could use TURF analysis to determine which combination of product features would attract the largest segment of their target market or a marketer could leverage the feature to understand which marketing messages resonate with the largest segment of the target audience. By understanding which elements resonate most effectively, companies can refine their offerings and campaigns to achieve maximum market impact

“Our latest research shows that 86% of marketers are being asked to achieve more with less this year, facing tighter budgets and fewer resources while aiming for higher ROI,” said Priya Gill, global head of marketing at SurveyMonkey. “These new market research enhancements will empower our customers to address these challenges by generating the insights they need to focus on high-impact strategies. With faster access to insights, greater flexibility, and more advanced analytics, users will have the confidence to make critical decisions in today’s challenging environment where there’s little room for error.”

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Source – Businesswire