2025 Marketing Reset: How AI and Digital Twins Are Changing Strategy
July 17, 2025
The 2025 marketing reset is fuelled by the tremendous pace of AI evolution, growth of digital twins, and dramatic changes in user behavior. While brands navigate this new ecosystem, age-old tactics are not enough. To remain competitive, marketers will have to shift to emotionally resonant experiences, smart systems, and nimble research techniques that mirror the new digital reality. Likewise, as artificial intelligence automates creative
