The unique approach bridges the gap between programming and programmatic to build a more efficient CTV supply chain TriCoast Media, a programming-led CTV adtech company,
The Company’s leading Japanese media subsidiary, Mediagene Inc., has formed a strategic partnership with leading Japanese AdTech company Geniee to expand the reach of its
illumin Holdings Inc., a leading advertising technology company empowering marketers to see more and achieve more, announced the appointment of Brian Garrigan as Chief Revenue
Thumzup Media Corporation, an innovator in AdTech and crypto-driven marketing solutions, has secured official API access to TikTok, marking a major expansion of its social
Joint architecture brings enterprise-grade data and AI optimization to performance advertising across Finance, SaaS, and Gaming Nexus Clouds, a global infrastructure provider specializing in real-time
In a move designed to usher in the next phase of AI-driven advertising, the data collaboration firm Optable has introduced Agentic Collaboration, a pioneering approach
In a strategic move designed to propel its flagship artificial intelligence technology into its next stage of commercial growth, AdTech solutions provider Inuvo, Inc. has
GoWit, a global AdTech leader in omnichannel Retail Media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies.
Introduction: Why The Martech-Adtech Fusion Matters More Than Ever If you have ever found that marketing technology (Martech) and advertising technology (Adtech) are two completely
Samba TV, a global leader in AI-driven media intelligence, has appointed Frank Süeltmann to lead its go-to-market strategy in DACH (Germany, Austria, and Switzerland) and the Nordic
Eric Sterns to Lead Viant’s M&A Program Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced the appointment of industry veteran Eric
All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer Vaudit, formerly BlokID, announced the successful closing of
OpenX Technologies, Inc., one of the world’s leading omnichannel Supply-Side Advertising Platforms, announced its official launch in Mexico as the first step in a broader
Appier, an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches AdCreative.ai solution in Thailand. Powered by Generative AI, the platform helps Thai brands
MadTech has officially rebranded to MadConnect , signaling its transformation into the industry’s Intelligent Connectivity Layer (ICL) a foundational platform enabling seamless integration, automation, and
OpenXSelect cuts deal setup time by 50% and doubles reach across CTV, native, app, and web. OpenX Technologies, Inc., a leading supply-side platform, announced the
Monks Joined Forces with Leading Tech Disruptors at Cannes Lions to Demonstrate New, Real-World Impact of AI––from Les Monks Cafe to the Mainstage Monks, the global,
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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