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Digital Advertising Sales Leader, Nico Greco, Promoted to Chief Revenue Officer, North America Channel Factory, the global brand suitability and contextual advertising company, announced the
Dentsu will harness the Criteo Commerce Media Platform stack to connect with consumers wherever shoppable moments happen Criteo, the global platform connecting the commerce ecosystem,
SixDegrees.org and Advertising Week proudly announce the six inspiring nonprofits and advertising agencies selected to collaborate on full-scale, mission-driven campaigns as part of Purpose, Produced–a
Veteran Ad Tech Executive Joins to Lead Next Phase of Growth & AI-Driven Innovation GumGum, the contextual-first technology leader, announced that ad tech veteran Marcus
Partnership transforms how advertisers access, analyze, and act on the most important dataset shaping the future of television. LG Ad Solutions, a global leader in
First-to-Market Solution Answers Market Need to Converge Social Strategies with TV Investments & Programmatic Budgets Innovid, the independent software platform for the creation, delivery, measurement,
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Global marketing effectiveness and foresight consultancy, Gain Theory, released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that
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Blis, the leading provider of advertising solutions that drive real-world outcomes, announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns
DoorDash scales global ad tech, giving businesses more control, sharper insights, and broader reach across markets. DoorDash, one of the world’s leading local commerce platforms,
Charting the collapse of the traditional funnel and the rise of real-time, shoppable media experiences driving performance New research by Vudoo finds more than half
New InnovidXP Data Integration Powers Household-Level Purchase Metrics Across Online, In-App, & In-Store Outcomes Innovid, the independent software platform for the creation, delivery, measurement, and
New Industry Framework Aims to Bring Structure and Speed to Digital Ad Invoicing Public Comment Open Until August 11, 2025 The Interactive Advertising Bureau (IAB), the
In doing so, Instacart and The Trade Desk are making it easier than ever for advertisers to leverage retail media data to understand and optimize
Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world’s
GoKart launched its completely redesigned website, showcasing the AdTech industry’s first Offer Server for mobile monetization and in-app advertising that centralizes every direct and network
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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