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Retailers and their advertisers can expect to execute cross-channel campaigns on-site and in-store with Koddi through a new partnership with In-Store Marketplace (ISM) Koddi, the leading retail and commerce media technology for enterprises, and In-Store Marketplace announced a partnership to expand capabilities…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
New agentic AI capabilities orchestrate the buying experience across digital, voice, and messaging channels, empowering revenue teams to connect every step of the buying journey to drive efficient revenue growth. Invoca, the AI-leader in revenue execution platforms, announced it has signed…
Innovative Tools for Cross-Platform Insights, Influencer Amplification, & Automation Across Meta, Pinterest, Snapchat, & TikTok Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen.…
Amazon Publisher Services (APS) and Magnite, the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access high-quality and incremental…
Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a…
LG Ad Solutions, the global leader in advanced advertising for Connected TV and cross-screen devices, conducted a survey involving U.S. consumers to understand how current economic conditions are impacting video streaming behavior. The company found that 59% of consumers are…
Enthusiast Gaming unlocks access to largest network expansion in company history Enthusiast Gaming Holdings Inc., a leading gaming and media company, announced a strategic partnership with Mediacube, one of the top creator platforms and a global leader in content monetization.…
New research shows how marketing leaders are leveraging brand ambassadors and strategic social tools to boost visibility and drive business growth Oktopost, the leading platform for B2B social media management, employee advocacy, marketing intelligence, and social listening, unveiled the findings…
New industry report from the ad fraud market leader reveals how rising automation and weak detection standards are fueling the next wave of global digital ad losses. Anura.io, a market leader in ad fraud prevention, released its Global Ad Fraud Report: An…
Developed in collaboration with Google, the new solution enables marketers to use enhanced conversions to improve ROAS, CPA, and revenue from search, display and video ad campaigns. Invoca, the leader in AI-powered revenue execution platforms, has released its durable attribution solution that…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
New partnership enables Pangle to integrate Pixalate’s fraud monitoring and pre-bid technology across its global media buying technology stack Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, announced its partnership with Pangle, Ad Network of TikTok…
Led by industry veteran Chad Childress, Spectrum Science Media delivers omnichannel performance media with a built-in research and insights team and best-in-class data sources Spectrum Science, an independent, full-service, strategic platform offering integrated marketing communications, clinical trial recruitment and retention, advertising,…
Backed by industry heavyweights and fueled by a team of leading OpenAI scientists, Google designers, plus Pixar and Sony animators, and Riot games developers, Cartwheel’s suite of 3D animation tools bridges the massive gap between creative vision and technical execution,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
One Platform for Marketing and Compliance Teams to Move Faster & Stay Compliant StarCompliance (Star), a global leader in employee compliance technology solutions, announced the launch of its AI-Assisted Marketing Compliance Review solution, a powerful new capability designed to help marketing…
LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including…
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