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Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric MGID, the global advertising platform, announces the release of CPA
AI-Powered Automation Enables Faster, Smarter, and More Efficient Ad Operations for the World’s Smartest TV Swivel, a no-code AI workflow automation platform for advertising operations
800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms: Google Ads, Meta Ads
Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations Mediaocean, the foundational partner for omnichannel advertising, announced the promotion of
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data LiveRamp, the leading data collaboration partner,
InMobi announces the appointment of Kunal Nagpal to the role of Chief Business Officer, with responsibility over InMobi’s advertising businesses. This newly created position marks a
MOCEAN, a full service creative agency and production company for entertainment and brands, announced the appointment of Jared Sapolin as Vice President & Creative Director
New Research Shows 82% of US Marketers Agree High-Quality Creative is Essential for KPI Outcomes, Yet Industry Focus Remains on Targeting and Data TripleLift, the
The company’s new solution, Appcast Brand Ads, engages and nurtures talent on social media platforms and proves the “halo effect” of brand advertising on recruitment
Globant, a digitally native company dedicated to reinventing business through innovative technology solutions, announced the launch of Globant FUSION for its creative network Globant GUT. Globant
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
New platform powered by Google VEO 3 eliminates traditional video production burdens and dramatically accelerates ad creation for law firms of all sizes Consumer Attorney
Nexstar to leverage Salesforce’s deeply unified platform, including Agentforce to enhance advertising sales operations Salesforce, the world’s #1 AI CRM, announced it is extending its
Privacy-first, AI-ready data collaboration delivers smarter media planning and measurement for advertisers across TV, streaming, and digital media Samba TV, the global leader in AI-driven
Enabling holistic audience measurement and attribution across sponsorships and ads within sports and live entertainment, with support from Televisa Univision Relo Metrics and VideoAmp announced the official
Empowering retailers and brands with greater flexibility, AI-driven automation, and scalable retail media solutions Criteo, the global platform connecting the commerce ecosystem, announced the launch
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