Outboundiq, announced the release of Pulse; business insights at your fingertips. This innovative addition to our technology suite transforms our customers’ ability to track critical outcomes, informing business decisions while driving performance and process improvement. Marketing Tech Insights: IWCO Expands…
IWCO, a leader in data-driven direct mail solutions, is excited to announce its critical communications division, Mail-Gard®, has entered a strategic partnership with a major healthcare provider. This collaboration underscores IWCO’s position as a trusted direct marketing partner in critical communications business…
Wildix, a global leader in Unified Communications as a Service (UCaaS), announced the launch of Sales Elevate Lab, the first-ever training program specifically designed to empower sales teams in mastering UC&C sales. This new program is open to all sales…
EverCommerce Inc. a leading provider of SaaS solutions for service SMBs, announced a series of enhancements to its SaaS-based solution suite. These enhancements coincide with “Small Business November,” a month-long celebration honoring the many small and medium sized businesses and…
Alpine IQ, an innovator in customer data, loyalty, and marketing solutions, has partnered with Adentro, a leader in foot traffic and in-store behavior tracking. This dynamic integration allows businesses to seamlessly connect digital marketing with physical visits, giving brands a…
With rapidly changing consumer behavior, supply chain disruptions and inflation, retailers need to make faster decisions to meet customers’ demand. That’s why Alnatura, a German retailer and producer of organic food, digitally transformed its space management capabilities by upgrading to SaaS…
Quantiphi, an AI-first digital engineering company, announced that it has achieved Application Development – Services specialization for Google Cloud for its proven expertise in building and modernizing cloud-native applications on Google Cloud, designed to thrive in the age of AI. Marketing Tech Insights:…
Optimizely, the leading digital experience platform (DXP) provider, announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models. With this integration, customers now gain access to…
Daily Mail released the findings of a study in partnership with Lumen Research that demonstrates that advertising units running adjacent to news content, including polarizing topics, deliver high engagement without harming brand perception. The study examined the impact of ads…
LiveRamp expanded the Quick Start Insights on its data collaboration platform to now offer Media Intelligence across a network of premium publishers. These standardized insights in the LiveRamp Clean Room, powered by Habu, enable clients to more quickly access and deploy media performance metrics—including…
Beacon the leading publicly-traded specialty wholesale distributor of roofing, waterproofing and related exterior products announced a partnership with Leap to integrate their CRM tool with Beacon’s eCommerce platform, Beacon PRO+®. Leap CRM is an end-to-end management software that helps home improvement…
59% of US marketers state that Generative AI will be more important following Google’s announcement that it will no longer remove all third-party cookies from browsers, reveals a new study from PrimeAudience. In addition, a significant 9 in 10 marketers…
Mitel, a global leader in business communications, announced its new AI-powered customer experience (CX) management platform, Mitel CX, designed to help organizations enhance customer engagement processes, drive employee efficiency, and exceed the growing expectations of today’s consumers. Marketing Tech Insights:…
Invideo, the AI video creation platform with 100M+ videos created to date, announced its newest release – V3 – that allows users to create full-length generative videos using a single text prompt. Users don’t just create a clip, they create…
Getty Images, a preeminent global visual content creator and marketplace, announced a content integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images’ vast library of…
Emplifi, a leading customer engagement platform, released “How UGC Drives Revenue and Boosts Engagement in Social Commerce” report, sharing findings from a 12-month study of user-generated content (UGC) published across Instagram, TikTok, YouTube, X, and Twitch by B2C brands spread across 49…
FanHero, the all-in-one, AI-powered platform for content creation, community building, and monetization, is excited to introduce the FanHero CREATOR AI platform, a transformative SaaS tool for digital creators. With a focus on affordability and ease of use, FanHero CREATOR AI…
SalesRabbit, the leading field sales management platform, announces its acquisition of RoofLink, a robust and efficient CRM solution designed by roofers for roofers. This acquisition represents a significant leap forward for SalesRabbit’s commitment to empowering rooftop sales teams with cutting-edge…
