Jason Maynard’s appointment as CEO signals a practical shift at Qualtrics. His background is rooted in enterprise execution and revenue discipline, not category storytelling. Leaders
As digital signage becomes a central channel for in store communication and retail media, marketing teams are under pressure to deliver more dynamic content without
Leadership transitions are increasingly shaping the direction of AI driven advertising platforms, and Inuvo has announced a significant executive move as it prepares for its
As the digital advertising industry enters a new phase shaped by artificial intelligence, commerce media, and evolving measurement standards, leadership at industry trade bodies is
As retailers face faster trend cycles and rising competitive pressure, the ability to turn questions into confident action has become a defining advantage for the
As marketing teams race to adopt artificial intelligence, data readiness has emerged as one of the biggest blockers to real business impact. Datalinx AI is
As foodservice organizations face growing pressure to act faster on frontline insights, Acxion Foodservice is taking a decisive step to modernize how intelligence is captured
As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering
AI has emerged as the biggest disruptive force in retail marketing in 2026. What began as a series of pilot initiatives has now become the
The Efficiency Paradox and the Collapse of Modern Decisioning AI did not make marketing easier. It made failure more efficient. That is the paradox quietly
As television advertising continues its rapid transformation across streaming, linear, and digital platforms, new research from Comcast Advertising highlights how artificial intelligence is beginning to
Holiday returns have become one of the most critical pressure points in retail customer experience, and new research suggests shoppers are increasingly open to artificial
As small businesses look ahead to the coming year, a sense of cautious optimism for 2026 is emerging, tempered by significant uncertainty about growth, costs,
As video cements its role as the most influential content format in modern marketing, brands are facing a new tension between speed enabled by artificial
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
At Adobe AI Forum in Riyadh, Adobe shared new research highlighting how organisations across the region are rapidly accelerating their role in the Middle East’s
As marketers face mounting pressure to prove return on ad spend, accurate conversion data has become essential to effective campaign optimization. Adscriptly has entered the
As enterprises rethink how they manage communications in an increasingly hybrid world, partner ecosystems are becoming a critical lever for innovation, scale, and customer trust.
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