As consumer packaged goods brands push for stronger proof of advertising performance, the Becausal Always On Sales Lift Measurement launch introduces a new approach designed
As brands seek more accountable and data driven ways to invest in sports media, new intelligence partnerships are reshaping how sponsorship and advertising decisions are
The launch of a new marketing operating system is reshaping how agencies and brands approach identity, reach, and performance in a privacy first era. Intent
INVIDI Technologies, widely recognized as a pioneer in addressable advertising, has unveiled a major technological breakthrough that promises to dramatically reduce the cost of delivering
OnAudience, a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, announces its new partnership with Amazon Ads, enabling
New solution empowers brands and retailers to reach high-value shoppers wherever they buy — and prove incremental ROAS Catalina, a leader in shopper intelligence and personalized
Inuvo has introduced a major upgrade to its IntentKey Platform, unveiling a new capability called IntentPath that reshapes how marketers interpret and activate audience intent.
National CineMedia has moved to strengthen its position as the leading cinema advertising platform in the United States with the acquisition of Spotlight Cinema Networks,
Bloomreach, the agentic platform for personalization, introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by
MessageGears, a leading data activation and engagement platform for enterprise brands, has introduced two new innovations aimed at transforming how marketers build and manage audience
GroundTruth, the advertising platform known for turning real-world consumer behavior into measurable business outcomes, has announced its expansion into Digital Out-of-Home (DOOH) advertising through a
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Attain has announced a new partnership with Acxiom that will make its real-time, consent‑based purchase data available to agencies across Interpublic Group (IPG). The collaboration
AI-powered platform delivers dynamic audience discovery, more powerful relevancy, and intelligent contextual strategy to unlock new opportunities for advertisers Cognitiv, the leading advanced performance partner
New integration deepens Vistar’s relationship with IPG, offering more precise targeting capabilities for marketers across the U.S. Vistar Media, the leading global provider of technology
Pizza Hut Israel, one of the country’s leading quick service restaurants (QSR), is serving up more than just pizza—thanks to its innovative collaboration with AI
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric MGID, the global advertising platform, announces the release of CPA
As targeting choices become more sophisticated, the impact on return on ad spend compounds — for better or worse An analysis from TransUnion sheds new
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