Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing Smartly, the leading AI-powered advertising technology platform, released its seventh annual Digital Trends Report,
DoubleVerify and Roku are strengthening their joint efforts to protect the rapidly growing connected television advertising ecosystem from fraud while improving confidence and performance for
Get seller-level insights on genuine CTV and mobile device inventory to protect against ad fraud and to improve measurement quality. IAB Tech Lab, the global digital advertising
Go Addressable, the industry trade group advancing addressable TV advertising and its use of deterministic identity, announced the launch of new automated solutions enabling advertisers
Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, announced that the Ryff platform is now programmatic-ready, enabling advertisers and their agencies to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
This new offering leverages Latin America’s deep audiovisual culture and passion for sports and entertainment, driving large-scale results across all devices and environments. OpenX Technologies,
New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.
The unique approach bridges the gap between programming and programmatic to build a more efficient CTV supply chain TriCoast Media, a programming-led CTV adtech company,
New leaders will accelerate growth of OpenXSelect™ and build on the company’s foundations of quality inventory, innovative data excellence, and superior performance OpenX Technologies, Inc.,
Advertisers gain access to ACR audiences through Yahoo DSP across the U.S., U.K. and Germany Nexxen, a global, flexible advertising technology platform with deep expertise
illumin Holdings Inc., a leading advertising technology company empowering marketers to see more and achieve more, announced the appointment of Brian Garrigan as Chief Revenue
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Madhive, the only operating system for local media, announced a strategic equity investment in Precise.AI, an AI-powered data collaboration company. Jim Wilson will assume the
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Channel Factory, the global contextual advertising company powering performance across walled gardens, announced it has been chosen as launch member of the new YouTube Activation
Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. announced a strategic partnership
A new study from LG Ad Solutions indicates a fundamental transformation in the advertising world, revealing that the advanced capabilities of connected TV are driving
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