Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. announced a strategic partnership
A new study from LG Ad Solutions indicates a fundamental transformation in the advertising world, revealing that the advanced capabilities of connected TV are driving
Roku’s massive reach and FreeWheel’s direct connections bring enhanced targeting, transparency, efficiency, measurement, and speed to the industry. FreeWheel, the leading global technology platform for
New partnerships extend OpenAP’s streaming reach with Samsung, LG Ads, Hallmark Digital, Vevo, Allen Media Group’s Local Now, Future Today’s FawesomeTV, MediaCo’s Estrella and Canela
Koddi, the leading commerce media platform for enterprises, released new research that reveals 94% of advertisers value the ability to activate on-site, off-site and in-store
Teads, the omnichannel outcomes platform for the open internet, recently unveiled the promising results of its new study on CTV HomeScreen advertising, conducted in collaboration
LG Ad Solutions announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution powered by Spaceback that allows brands to
The new offering allows independent agencies and holding companies to put more budget into working media, achieve better outcomes, and deliver value for brands. OpenX
DoubleVerify (“DV”), a leading platform for verifying media quality, optimizing ad performance, and proving campaign outcomes, announced a key evolution within its senior commercial leadership
Kargo, the leading creative optimization platform, announced new results from its partnership with TVision that show how Kargo CTV ads serve as a high-performance complement
XR, the leading platform for managing advertising operations, announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute high-performance video campaigns
Rakuten TV, one of Europe’s leading streaming platforms, presented the results of a survey titled “Unlocking New Audiences.” This study examines viewer attitudes and viewing habits across
JointCommerce has introduced the JointCommerce Community, a privacy-first digital advertising platform tailored for retailers and brands in highly regulated sectors, ensuring compliance while driving targeted
IndiCue, the CTV technology company enabling publishers to control their advertising ecosystems, has partnered with Revry, the global LGBTQ+ entertainment network, on PrismRiot — Revry’s groundbreaking LGBTQ+/multicultural audience
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Veteran programmatic leader to unite technology, data, and partnerships Seedtag, the global leader in neuro-contextual advertising, announced the appointment of Joseph Meehan as Chief Exchange
Magnite, the largest independent sell-side advertising company, announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming providers
Spectrum Reach, the advertising sales business of Charter Communications, Inc., announced it has completed the acquisition of ShowSeeker, the leading provider of a cloud-based order
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