Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The recent H1 2025 State of Advertising report by Samba TV highlights a strong resurgence in advertiser confidence, with 68% of the top 100 brands
Trusted industry sales leader joins Cadent to accelerate CTV and digital expansion as part of an omnichannel growth initiative Cadent, the predictive advertising platform, announced that industry
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
A recent study conducted by The Trade Desk, a leading global advertising technology company, highlights a significant challenge for brands in Southeast Asia: ad fatigue.
Adentro is excited to announce that it has joined the Toast Partner Ecosystem. Adentro enables SKU-level marketing attribution, allowing restaurants to directly connect their digital advertising
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media’s Open Intelligence to allow advertisers to enhance both reach
Rembrand has achieved the prestigious Trusted Partner Network (TPN) Gold Shield certification, awarded by the Motion Picture Association (MPA). This certification represents the highest level
Samba TV, a leader in AI-powered media intelligence, has joined forces with Kochava, a top omnichannel measurement and attribution firm, to introduce a groundbreaking unified
Collaboration with Experian will help auto advertisers assess effectiveness of CTV campaigns Strategus, a leader in data-driven Connected TV (CTV) advertising, announced the launch of
Viant Technology Inc. has launched the IRIS-enabled Content Report and Pre-Bid Targeting within its Demand-Side Platform (DSP), marking a significant advancement in Connected TV (CTV)
Data Axle has announced a major expansion of its partnership with Dynata, the leading provider of trusted first-party consumer data, enhancing Dynata’s identity resolution, data
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Innovid, a leading independent software platform specializing in the creation, delivery, measurement, and optimization of advertising, has expanded its integration with LinkedIn to now support
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
LG Ad Solutions, a global leader in Connected TV (CTV) advertising, has officially launched operations in Australia, marking a key milestone in its international expansion.
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