Report Celebrates Centennial of First Public TV Demonstration and Explores the Future of CTV Advertising TripleLift, the Creative SSP transforming digital advertising with innovative technology
Data-driven, end-to-end platform enables marketing strategies that ensure compliance while maximizing impact across display, linear & Connected TV Innovative integration with leading healthcare analytics company
AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, announced the launch of its Connected TV (CTV) offering. This offering expands AdRoll’s
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to
Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced an expansion of its partnership with Tubi, Fox Corporation’s
Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in
New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies Wurl,
The partnership enhances HAWK DSP’s capabilities, enabling omnichannel activations and offering access to smartclip’s premium global inventory. HAWK DSP by Azerion, a leading platform for
Adjust Gaming App Insights 2025 report details data-backed growth opportunities for marketers amid shifting engagement trends and monetization strategies Leading measurement and analytics company Adjust released
Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, announced that it has appointed Masatsune Shironishi as its new Vice
Insights from LG Ad Solutions reveal new ways consumers are embracing shoppable TV, redefining the connected TV advertising experience and generating innovative opportunities for brands
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This
More than 50% of brands plan to increase budget spend on creators in 2025 LTK, the first and largest influencer marketing platform, released findings from
Early Adopter, PMG, to Roll Out Harmony Direct Across Client Portfolio Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend Leveraging AI to Optimize
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV)
Pioneering Omnichannel Advertising for All Industries ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital
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