Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
JamLoop has strengthened its executive leadership team with two senior appointments as the company accelerates growth in the connected TV advertising market. The CTV first
A new collaboration between Elcano, Raptive, and Index Exchange is reshaping how premium creator audiences are activated across programmatic channels, including Connected TV. The companies
Extends Pinterest’s AI-powered performance advertising from mobile to TV Pinterest, Inc., a leading AI-powered visual search and discovery platform, announced it has entered into a
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Partnership makes BrightLine’s interactive formats available programmatically through PubMatic, linking engagement, locality, and commerce outcomes As advertisers are expected to spend nearly $33 billion on
A new integration between MNTN and Northbeam is set to reshape how marketers evaluate Connected TV performance and prove its contribution to growth. The collaboration,
Leading Advertising Platform to Accelerate Its North American Growth Through Specialized Go-to-Market and Business Development Partner Strategy InsurAds, the world’s leading Attention Marketplace, announced the
Titan Operating System S.L. has closed a €50 million Series A funding round to accelerate its mission of building Europe’s leading independent Connected TV OS
Connected TV ad platform launches Certified Supply, a new solution that gives advertisers a direct path to publishers with zero fraud risk or inventory waste
INVIDI Technologies, widely recognized as a pioneer in addressable advertising, has unveiled a major technological breakthrough that promises to dramatically reduce the cost of delivering
Intuit SMB MediaLabs’ latest expansion enables more advertisers to reach small and mid-market businesses with greater precision and relevance Intuit Inc., the global financial technology
Ogury is entering a pivotal new chapter in persona based digital advertising with the appointment of Nicolas Bidon as its new Chief Executive Officer, a
New solution empowers brands and retailers to reach high-value shoppers wherever they buy — and prove incremental ROAS Catalina, a leader in shopper intelligence and personalized
Today’s MarTech Top Voice: AdRoll, Chief Business Officer, Vibhor Kapoor. For the latest edition of our MarTech Top Voice Interview Series, we sit down with
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic
New integrations support full-funnel B2B campaign execution with real-time intent, firmographic, and technographic data—now live in-platform StackAdapt, the leading technology company in advertising and marketing,
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