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Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Combined technology and expertise will support clients with a deeper, data-driven understanding of their customers—delivering personalized insights that drive innovation and growth Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, announced it is acquiring InMoment,…
Fully cloud-based, hardware-agnostic, open VSaaS platform streamlines remote access, collaboration, flexibility and scalability with multi-channel partner support Hanwha Vision is delivering a new way for security professionals to manage their surveillance resources with the release of OnCloud, a direct-to-cloud Video Management…
Seasoned technology leader brought on to build on Conga’s momentum, drive innovation, and accelerate global growth in Revenue Lifecycle Management Conga, the pioneer and market leader in Revenue Lifecycle Management (RLM), announced the appointment of Dave Osborne as its Chief…
In an exciting evolution of their longstanding collaboration, InnoVision Marketing Group, based in San Diego, CA, and Digital Marketing Group (DMG), based in Portland, OR, are excited to announce an expanded partnership that will combine their specialized strengths in the marketing industry.…
DataChat + BigQuery Delivers Conversational Analytics on a Cloud-Native, Scalable Data Warehouse DataChat, the no-code, conversational analytics platform that delivers speed to insights and a current Google Cloud partner, has successfully earned the Google Cloud Ready – BigQuery designation, giving…
Brite Systems is honored to announce that we have achieved Salesforce Summit Partner status—a prestigious designation that places us within the top 1% of Salesforce partners worldwide. Brite Systems, a leading provider of cloud and AI-driven solutions, proudly announces its…
iQor introduced the next generation of its brand promise, iQor CXBPO™. The global company is setting a new standard for CX by delivering measurable business outcomes, seamless customer interactions, and operational scalability informed by its advanced data analytics platform. The company…
Delivered quarterly, CRM Pulse is generated from more than 500 million Veeva CRM interactions for the industry’s most complete, timely, and accurate HCP access data Veeva Systems announced Veeva CRM Pulse, a data subscription that provides quarterly healthcare professional (HCP) access…
Current CEO Tom Clines Joins Board of Directors; Transition Effective April 1, 2025 United Direct Solutions (UDS), a leader in data-driven direct mail and marketing solutions, announces key leadership transitions as Casey Hendrick has been appointed as the company’s next Chief Executive Officer,…
Advanced Intent-Based Targeting and Deterministic Data Capabilities Transform B2B Marketing Astrad, a global leader in digital advertising, announces significant enhancements to its Account-Based Marketing (ABM) platform, introducing advanced deterministic data capabilities and sophisticated intent-based targeting features. These upgrades enable B2B marketers…
Deloitte has been positioned as a Leader in the 2024-2025 IDC MarketScape Vendor Assessment for Worldwide Adobe Experience Cloud Professional Services. Deloitte is recognized as a “worldwide services provider that combines a strong heritage in business consulting with broad and deep…
New Senior Hire signals exciting new era for agency growth as demand surges for technology PR solutions AZK Media, a leading B2B technology public relations and marketing agency, announced the appointment of Michael Jenkin as Senior Content and Communications Manager. This…
Voiso, an established AI-driven contact center software provider, is transforming the way businesses approach marketing by integrating data analytics and artificial intelligence. Andreas Georgiades, Growth Marketing Lead at Voiso, shares insights into how data-driven decision-making is reshaping marketing and PR,…
In 2025, CIOs Expect to Increase Investments in Cybersecurity, AI/GenAI, Business Intelligence and Data Analytics, and Integration Technologies/APIs On average, only 48% of digital initiatives enterprise-wide meet or exceed their business outcome targets according to Gartner, Inc.’s annual global survey…
HeartCore Enterprises, Inc., a leading enterprise software and data consulting services company based in Tokyo, announced a strategic shift from annual contracts to multi-year agreements around its core software business contracts. Since achieving profitability across its software business in Q1 2024,…
Quantela, a leading provider of data analytics for the Media Industry, has announced a strategic partnership with CVIEW, a pioneering healthcare Digital Advertising Assets network operator. Backed by Digital Alpha as the lead investor, this collaboration will expand CVIEW’s network…
Strategic Partnership Forms Multi-Year Collaboration Set to Revolutionize the Application of AI to Solve Marketing Challenges and Enhance Client Outcomes Horizon Media, the largest U.S. media agency and the largest independent globally, announced a significant milestone in its data-driven marketing…
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