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Analytic Edge, a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google’s Meridian Marketing Mix Modelling (MMM) platform. Meridian is an open-source MMM platform built by Google to help…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Google announced the launch of its new Luxembourg offices and Centre of Excellence (CoE) at the University of Luxembourg, at an event attended by senior members of the Luxembourg Government, leading academics, and key partners and customers. This milestone underscores Google’s commitment…
Salesforce and Google announced a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered agents. In constantly evolving AI landscape, innovations like autonomous agents are emerging so quickly that businesses…
Adswerve Clients Access Advanced Marketing Mix Modeling Solutions Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner. Meridian is an open-source marketing mix modeling…
Addressing the Flaws of Traditional Attribution Models, Lifesight Aligns with Adtech Industry Consensus to Deliver Privacy-safe and Future-proof Measurement Solutions for Better Decision Making Lifesight, a leading provider of marketing measurement solutions for growing brands, is excited to announce the…
Wu plans to employ vast AI experience to lead the development of new contact center products and spur growth. Ping Wu, a former leader at Google AI, has been named CEO of Cresta, a top provider of Generative AI for the…
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