Marketers’ confidence in measurement has plateaued at a time when it should be rising, according to new research from TransUnion and EMARKETER. The study, The True
Kixmon.com has been officially recognized as one of the most effective real-time analytics tools for tracking net profits on TikTok Shop. The recognition highlights the platform’s
Global Agency Holding Company Taps into PubMatic’s Advanced CTV Platform To Scale Pause Ads on Premium Streaming Inventory PubMatic, an independent technology company delivering digital
Auxia, the first Agentic Customer Journey Orchestration Platform, announced a major leap forward in its marketing platform: a complete redesign transforming it into an AI-native
The company brings enterprise-level AI marketing power to every customer, with businesses already achieving up to 20% performance gains through autonomous marketing ActiveCampaign, a leading
AdsGency automates the entire performance marketing workflow, delivering an average 8x ROAS AdsGency, the LLM advertising platform that enables AI agents to autonomously run organizations’
Selector, a leading provider of AI-driven network operations, has unveiled a new Channel Partner Program and Partner Portal designed to help organizations expand their go-to-market
Marchex®, a company known for leveraging AI and conversational intelligence to enhance revenue and operational efficiency, has unveiled its latest offering, the Marchex Senior Living
Imagine that you enter, and it looks like every product is selected just for you – no time wasted, no irrelevant recommendations, just the things
SmartBug Media® — HubSpot’s most decorated Elite partner in the world and the digital agency of choice for organizations looking to create resilient growth across the
1-Click Feed, AI Languages Expansion to New Markets, and New AI Shopping Channels Reinforce Commitment to Ease DataFeedWatch by Cart.com, a leading solution for managing
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Syntax Strategic has officially launched Syntax Creative, a new full-service creative agency that marks the next evolution of the firm’s creative capabilities. Building on years
Warmly, a pioneer in Artificial Intelligence-powered go-to-market solutions, has introduced its Marketing Ops Agent, a groundbreaking platform designed to automate and optimize Demand Generation for
Bloomreach, the agentic platform for personalization and Customer Engagement, announced a strategic partnership with Databricks, the leading data and AI company. This collaboration introduces a
Optimizely has announced that its AI agent orchestration platform, Optimizely Opal, is now available through Gemini Enterprise from Google Cloud, marking a major advancement for
Proxima, a data intelligence platform that specializes in precision marketing, announced that they are leveraging Microsoft Curate for Commerce to enable advertisers to target their
The proprietary technology launches as a standalone product for brands and agencies seeking to optimize media spend during active campaigns Ars X Machina (AXM), a
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