Samsung Ads, the advertising division of Samsung Electronics, is transforming Smart TV advertising by opening its home screen inventory to all brands. Previously limited to
Semrush, the leading online visibility management SaaS platform listed on the NYSE, has officially launched Semrush Enterprise Site Intelligence, a new site health and monitoring
billups, the world’s largest independent out-of-home technology and managed services company, has announced a major step in its global expansion with new leadership appointments across
Oracle has unveiled a new suite of role-focused artificial intelligence agents within its Oracle Fusion Cloud Applications, designed to help customer experience leaders uncover fresh
The marketing world is changing a lot and very fast. One of the main points in the latest AI report by HubSpot in collaboration with
Unlocking access to MNTN’s Performance TV platform enables Anderson Collaborative to scale client results through measurable, made-for-TV campaigns Anderson Collaborative, a results-driven marketing and media
Global strategic growth and integrated marketing agency Envisionit has announced that Jason Goldberg, co-founder and Executive Vice President, has been named the agency’s first Chief Innovation Officer
BearingPoint has launched BookInsight by DemandSens, a groundbreaking AI solution that revolutionizes how publishers, editors, and agents analyze and prepare manuscripts for the market. BookInsight instantly
In a major strategic move designed to create a more holistic and powerful marketing partner for brands, Advantage Solutions has officially combined its creative and
The long-standing tradition of deep discounts as the primary driver of Black Friday-Cyber Monday (BFCM) sales is facing a significant challenge, according to a new
Introduction: Why Brands Need Experiences, Not Just Ads The last time you really remembered a brand, it was probably not because of a digital ad
Today’s MarTech Top Voice: Jonathan Moran, Head of MarTech Solutions Marketing at SAS. For the recent issue of the MarTech Insights Top Voice Interview Series,
In a move designed to democratize access to premium advertising channels, a new company called Trusted TV has announced the public launch of its platform,
New capabilities, new capital, and a new category make Veylan the first intelligent system to unify strategy, creative, and media execution Veylan announced new product
New advertising platform leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments American Express unveiled Amex Ads,
Measured sets a new standard for how Causal Media Mix Modeling delivers faster, more confident decisions in today’s complex and fragmented media landscape. Measured, the
Imagine going every day to your favorite coffee shop. The barista – who already knows your order – will have it waiting for you before
MERGE, a leading marketing and technology agency, is pleased to welcome Cait Vlastakis Smith as Executive Vice President of Creative Strategy. Cait joins MERGE from
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