Attain, the most trusted and comprehensive source of live permissioned purchase data helping brands connect media to real sales outcomes, announced its 2026 product roadmap,
As marketers face growing pressure to deliver personalization that actually drives revenue, data quality and segmentation accuracy have become central to modern MarTech strategies. Wiland
As AI driven content creation continues to reshape how brands and teams communicate, usability and creative control are becoming just as important as automation. Golpo
Artificial intelligence is rapidly redefining how go to market teams operate, and new research suggests the impact is extending well beyond tools and workflows into
As enterprises rethink how they manage communications in an increasingly hybrid world, partner ecosystems are becoming a critical lever for innovation, scale, and customer trust.
Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership Cadent, the predictive advertising company, announced the appointments of Kim Tingler as Chief People
New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads The Interactive Advertising Bureau (IAB), the leading trade association for the digital
The combination brings unmatched sector expertise, designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands Highwire,
As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomes TransUnion announced breakthrough
Brands in the US and UK Plan to increase YouTube investment as a Core TV/CTV channel, with Shorts adoption also accelerating Pixability, the leader in
Rich Communication Services (RCS) and WhatsApp mitigate pre-purchase uncertainty, boost post-purchase engagement and streamline returns While UK retailers celebrated a festive spending spree in December,
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As marketing teams face growing pressure to prove revenue impact, analytics platforms are moving beyond reporting toward decision support and forecasting. Amplitude’s acquisition of InfiniGrow
The latest Omnisend ecommerce study highlights a sharp rebound in U.S. online shopping in 2025, while also revealing how unevenly that growth was distributed across
The launch of Omnichannel Conversations for Agentforce Marketing signals a meaningful shift in how enterprises design customer engagement across messaging channels, as brands look to
The acquisition of MikMak by SPINS marks a significant step forward for the evolving MarTech and commerce intelligence ecosystem, as brands seek clearer visibility into
A first-of-its-kind analysis of 10,000+ YouTube integrations based on Agentio’s first-party performance data shows the compounding impact of longer-term partnerships Agentio, the AI-native platform for
Dave Christensen appointed Chief Executive Officer Michelle Feinstein joins as Chief Product and Strategy Officer and Mo Ayadi joins as Chief Information Officer Appointments reflect
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