Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
MadTech, a product, and data-focused consultancy, announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech and MarTech ecosystems. With
“Persona insights” is the buzzword of the year. And, it is likely to garner more eyeballs in the coming months. The word “buyer persona” (coined
The TriZetto healthcare products from Cognizant and Microsoft Cloud for Healthcare are designed to improve consumer transparency and payer and provider interoperability.
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