
Martech Weekly Roundup: Trends and Innovations Roundup | 27-Feb-2026
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

As advertisers demand greater transparency and accountability from digital advertising platforms, Commerce Media Tech has announced a new partnership with IPinfo aimed at improving data

As marketers increasingly rely on first party data to drive performance in a privacy focused digital ecosystem, partnerships that combine artificial intelligence with secure data

As competition intensifies across performance advertising and connected media channels, Taboola has expanded its executive leadership to accelerate global growth and strengthen partnerships across its

As value-driven shopping becomes the defining force in U.S. grocery behavior, Ibotta a performance marketing platform for promotionshas, released its 2026 State of Spend report,

imageat.com has officially launched as an all-in-one AI-powered creative platform designed to simplify and accelerate visual content creation for businesses, marketers, and creative professionals. The

New models enable businesses to scale high-quality video and image ads faster across social media platforms Predis.ai announced the launch of new state-of-the-art (SOTA) AI

As AI advertising continues to reshape how brands connect with audiences, Meta is deepening its focus on creators as a core driver of performance marketing.

As data privacy and measurement accuracy increasingly define the future of digital advertising, privacy-protected measurement has become a priority for brands seeking performance insight without

As brands search for more authentic ways to connect with audiences amid rising fatigue with automated content, agency leadership changes are signaling a renewed focus

As performance marketing agencies navigate rising client expectations and an increasingly data driven media landscape, strategic talent investments are playing a critical role in sustaining

AUDIENCEX is accelerating the evolution of performance marketing as it builds on a series of AI driven milestones achieved in 2025 and unveils a forward

A major milestone in advertising accountability and financial transparency has been reached in the performance marketing ecosystem as Vaudit Surpasses 1 Billion Dollars in Digital

A new integration between MNTN and Northbeam is set to reshape how marketers evaluate Connected TV performance and prove its contribution to growth. The collaboration,

As short form video continues to dominate digital behavior worldwide, VidAU.ai is stepping forward with new technology designed to reshape how brands create, localize, and

While many agencies are retrenching or productizing their services, IDX™ is accelerating investment and reorganizing around its clients to become the leading global partner for

Ibotta, Inc., listed on the New York Stock Exchange under the ticker IBTA, has introduced a new tool called LiveLift that aims to change how

QuickFrame AI redefines video production by combining the latest in breakthrough generative AI to create ads ready to publish to TV, Meta, TikTok, YouTube, and
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