As AI advertising continues to reshape how brands connect with audiences, Meta is deepening its focus on creators as a core driver of performance marketing.
As data privacy and measurement accuracy increasingly define the future of digital advertising, privacy-protected measurement has become a priority for brands seeking performance insight without
As brands search for more authentic ways to connect with audiences amid rising fatigue with automated content, agency leadership changes are signaling a renewed focus
As performance marketing agencies navigate rising client expectations and an increasingly data driven media landscape, strategic talent investments are playing a critical role in sustaining
AUDIENCEX is accelerating the evolution of performance marketing as it builds on a series of AI driven milestones achieved in 2025 and unveils a forward
A major milestone in advertising accountability and financial transparency has been reached in the performance marketing ecosystem as Vaudit Surpasses 1 Billion Dollars in Digital
A new integration between MNTN and Northbeam is set to reshape how marketers evaluate Connected TV performance and prove its contribution to growth. The collaboration,
As short form video continues to dominate digital behavior worldwide, VidAU.ai is stepping forward with new technology designed to reshape how brands create, localize, and
While many agencies are retrenching or productizing their services, IDX™ is accelerating investment and reorganizing around its clients to become the leading global partner for
Ibotta, Inc., listed on the New York Stock Exchange under the ticker IBTA, has introduced a new tool called LiveLift that aims to change how
QuickFrame AI redefines video production by combining the latest in breakthrough generative AI to create ads ready to publish to TV, Meta, TikTok, YouTube, and
Segwise, the AI-first ad creatives platform, announced the launch of AI Creative Analytics, a new tool that helps marketers find winning patterns in their creative data
Semrush has officially introduced its Enterprise Partner Program, a new global initiative aimed at expanding the company’s reach among large-scale businesses while creating fresh revenue
Teads, the omnichannel outcomes platform for the open internet, has unveiled the beta launch of CTV Performance, a new solution designed to measure real outcomes
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Partnership gives advertisers external validation and incremental lift measurement as CTV ad spend continues to surge MNTN, the technology platform that brings performance marketing to
In today’s results-driven marketing world, marketers must ensure that every dollar delivers measurable value; it’s essential for survival. Marketing funds are now being observed in
Ordoro, a leading platform for eCommerce shipping, inventory, and operations, has announced a strategic partnership with Zing, a provider of digital development and performance marketing
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