As advertisers demand clearer proof of performance across streaming and linear environments, outcomes based measurement is becoming essential to the future of TV advertising. EDO
As television advertising continues its rapid transformation across streaming, linear, and digital platforms, new research from Comcast Advertising highlights how artificial intelligence is beginning to
Ampersand has introduced TrueStream Political, a new streaming advertising solution designed to give political campaigns deterministic access to verified voters across premium television environments. The
As demand grows for simpler and more automated ways to reach viewers across screens, Simulmedia is expanding access to traditional television with a new capability
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
LG Ad Solutions has released new research showing that the Smart TV Home Screen has become one of the most influential environments in Connected TV
Universal Ads has released new research showing that pairing streaming TV advertising with social media campaigns can significantly accelerate growth for emerging brands. The study,
Data from Go Addressable and Advertiser Perceptions Reveal Spending Projections and Channel Satisfaction for Addressable TV from Agencies and In-House Marketers Go Addressable, the industry
Aimy, a conversational AI cross-channel media buying platform brings premium video inventory to small and mid-sized businesses with AI-powered simplicity. Brand Networks has introduced major
Go Addressable, the industry trade group advancing addressable TV advertising and its use of deterministic identity, announced the launch of new automated solutions enabling advertisers
SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other
PubMatic announces a strategic partnership with MNTN that significantly expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN’s self-serve Performance TV
In a strategic alliance aimed at elevating the quality and scale of connected TV advertising, the advanced digital advertising provider Causal has announced a new
In a move designed to democratize access to premium advertising channels, a new company called Trusted TV has announced the public launch of its platform,
26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale Cadent, the predictive advertising company, announced the
MNTN, the NYSE-listed technology platform that integrates performance marketing with Connected TV, has seen a dramatic increase in agency-led accounts, which have quadrupled in 2025.
Nexxen, a global advertising technology company recognized for its expertise in data and advanced TV, has introduced a groundbreaking innovation by becoming the first to
Singapore’s first solution that replaces ads in live broadcast TV channels with personalised messages, targeted screen by screen StarHub is reshaping TV advertising with the launch
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