iSpot is expanding its capabilities in measuring advertising effectiveness by integrating search intelligence into its outcomes based solutions. The company, known for its cross platform
Universal Ads is breaking new ground for advertisers with the beta release of its AI powered video generator, a creative tool designed to make producing
Enabling holistic audience measurement and attribution across sponsorships and ads within sports and live entertainment, with support from Televisa Univision Relo Metrics and VideoAmp announced the official
New InnovidXP Data Integration Powers Household-Level Purchase Metrics Across Online, In-App, & In-Store Outcomes Innovid, the independent software platform for the creation, delivery, measurement, and
Amazon Publisher Services (APS) and Magnite, the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM)
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