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Rocket Print & Mail, the direct mail marketing company a part of the $119 million marketing technology firm PostcardMania, is launching a new omnichannel land investing marketing product to include personalized offer letters, targeted digital ad options, video advertising, social media, robust performance…
New venture introduces a breakthrough Human-AI workflow, merging cinematography, data science, and advertising to deliver premium, tailored TV ads at scale. A team of senior executives from Netflix, Meta, Ogilvy, and Warner Bros. has launched Gravta, a new kind of…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
VidAU AI, a trailblazer in AI-powered video advertising, has secured a new round of funding round led by Nuohai Venture Capital. Building on its Pre-A round in September 2024 with Nuohui Investment and earlier support from River Jin Technology, this investment marks a…
New Research Highlights the Impact of Where the Future of Advertisement is Heading and Positions Rembrand at the Forefront of This New Technology A new study conducted by Kantar, the world’s leading marketing data and analytics company, reveals that Rembrand’s Augmentation Intelligence (RAI)…
Marketing team adds new members to bolster full-service capabilities. Trucept Inc., DBA Afinida, announced that its marketing subsidiary, Afinida Marketing, has added new members to its staff, essentially doubling in size, to facilitate increasing client demand and support accelerated growth.…
Copper6, a technology company specializing in monetization solutions for digital publishers, has announced the acquisition of SelectMedia’s video display web publishing business. This strategic move strengthens Copper6’s suite of offerings, enabling publishers to enhance their revenue streams through improved video…
GumGum’s video solutions suite meets the growing demands of consumers Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are…
Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3rd Party Ad serving solution on ADSP. The collaboration empowers brands and agencies to leverage SeenThis’ cutting-edge adaptive streaming technology to create high-performance and more…
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns Utiq, the European adtech company with a unique telco-powered first-party identifier, announces its groundbreaking partnership with All…
Adaptive streaming specialist SeenThis has announced it has opened operations in Hong Kong as part of an expansion into North Asia.The company said it has hired Angel Wong as Commercial Director, where she is charged with running digital campaigns for…
Delivering unmatched reach and cross-screen measurement for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms Locality, the preeminent local video advertising provider, announced the launch of Reach+, a groundbreaking advertising solution that unifies local…
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance Adaptive streaming technology company SeenThis announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence…
Nestlé is one of the brands using Woodman’s website’s video advertising experiences. A relationship with Woodman’s, an employee-owned American supermarket chain with locations all throughout Wisconsin and northern Illinois, was today announced by InMobi Commerce, one of the most cutting-edge…
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