At IAB NewFronts, T-Mobile announced a landmark strategic partnership with IPG Mediabrands, the media holding company within the Interpublic Group of Companies. This partnership with T-Mobile Advertising Solutions (T-Ads) creates a direct path for IPG Mediabrands agencies and clients to…
New Research Highlights the Impact of Where the Future of Advertisement is Heading and Positions Rembrand at the Forefront of This New Technology A new study conducted by Kantar, the world’s leading marketing data and analytics company, reveals that Rembrand’s Augmentation Intelligence (RAI)…
Industry-first collaboration enables programmatic in-app ads offering advertisers a direct path to engage consumers on the go StackAdapt, the leading multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app. Through a strategic…
Mark Donohue Joins to Lead Next Phase of Growth for Placements.io Retail Media Customers Placements.io, the leading advertising operations platform, announced the appointment of 20-year advertising vet, Mark Donohue, as General Manager of Retail Media. Donohue, who brings deep retailer…
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