As marketers push for clearer performance signals across fragmented media environments, access to verified purchase data is becoming a critical advantage for campaign activation and
As the MarTech ecosystem continues to evolve under the influence of AI and shifting consumer discovery habits, leadership moves by core advertising platforms signal where
Surfside has expanded its commerce media platform to bring personalized, data driven retail advertising deeper into the physical store environment, reflecting the growing convergence of
Cavero Harnal joins Mundial Media to leverage her expertise in multicultural digital advertising, political strategy, and nonprofit leadership, guiding the company’s growth ahead of the
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Integral Ad Science has introduced a new AI-driven capability designed to change how marketers analyze, activate, and optimize digital campaigns. The company announced the launch
Xumo, a streaming platform joint venture between Comcast and Charter Communications, released a new report that highlights the power of connected TV (CTV) home screen
BIScience, the company behind AdClarity, the world’s leading AI-powered Ad Intelligence platform, announced Ad Intelligence for Connected TV (CTV) as a new supported media type for
First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform PubMatic and independent
As competition intensifies across large scale industry events, vendors are searching for new ways to capture attention beyond crowded exhibit halls. Mobile billboard advertising is
Extends Pinterest’s AI-powered performance advertising from mobile to TV Pinterest, Inc., a leading AI-powered visual search and discovery platform, announced it has entered into a
MassMedia Marketing, Advertising, PR, a Las Vegas–based integrated marketing, advertising and public relations agency, announced today the hiring of Kristen Carter as its Media Director.
New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 IAB Tech Lab,
Groundbreaking research shows why leading brands are enhancing media quality, targeting efficiency and performance through data integrity optimization Compliant, a media technology company and strategic
Partnership makes BrightLine’s interactive formats available programmatically through PubMatic, linking engagement, locality, and commerce outcomes As advertisers are expected to spend nearly $33 billion on
TextNow, the leading ad-supported free phone service in the U.S., announced the appointment of Casey Forbes as Senior Vice President of Sales. Casey will lead the
Former TikTok and Yahoo executive brings decades of commercial leadership experience to accelerate DV’s global growth DoubleVerify, a leading software platform to verify media quality,
A major milestone in advertising accountability and financial transparency has been reached in the performance marketing ecosystem as Vaudit Surpasses 1 Billion Dollars in Digital
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