In a landmark collaboration set to bridge the final gap in omnichannel advertising, retail media technology leader Koddi has joined forces with In-Store Marketplace (ISM)
In a strategic move designed to simplify and enhance the value of data in digital advertising, Nexxen has announced the official launch of its Curated
Tinuiti, one of the largest independent marketing agencies in the United States, has achieved a significant milestone by securing certification as a partner for Meridian,
Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK),
26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale Cadent, the predictive advertising company, announced the
NIQ, a leading consumer intelligence company, announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
In a strategic collaboration poised to reshape the smart TV landscape, The Trade Desk and DIRECTV have revealed plans to co-develop a specialized version of
In a significant development for the retail media landscape, Xnurta, an acclaimed advertising platform powered by agentic AI, has officially unveiled its latest product innovation,
In a strategic move to cement its position at the forefront of AI-driven advertising, Smartly has bolstered its executive ranks with three seasoned industry veterans.
Acquisition strengthens Spectrum’s strategic and commercial offering, allowing for differentiated positioning to be pulled through via best-in-class agile delivery model Spectrum Science, an independent, full-service,
Edge Sets New Standard for Retail Media Advertising, Enhancing CPG Engagement and Omnichannel Customer Experience Leading grocery retail group Ahold Delhaize USA has announced its retail media
GoWit, a global AdTech leader in omnichannel Retail Media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
MNTN, the NYSE-listed technology platform that integrates performance marketing with Connected TV, has seen a dramatic increase in agency-led accounts, which have quadrupled in 2025.
Adoption of alternative solutions has reached 91%, supported by 90% of respondents reporting satisfaction with their chosen solutions ID5, the market-leading identity provider for digital
Teads, the omnichannel outcomes platform for the open internet, recently unveiled the promising results of its new study on CTV HomeScreen advertising, conducted in collaboration
The Interactive Advertising Bureau (IAB) has revised its 2025 U.S. advertising spend forecast, lowering it from an initial 7.3% growth estimate to 5.7%, reflecting growing
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