Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As publishers adapt to declining search traffic and changing audience consumption habits, many are investing in new formats designed to deepen engagement on owned digital
As live streaming and digital broadcasting reshape advertising strategies, industry stakeholders are seeking better ways to plan and monetize high value programming. The introduction of
As artificial intelligence continues reshaping the marketing technology landscape, agencies are increasingly investing in unified platforms that connect fragmented workflows and improve measurable outcomes. The
As competition intensifies across performance advertising and connected media channels, Taboola has expanded its executive leadership to accelerate global growth and strengthen partnerships across its
As consumer packaged goods brands push for stronger proof of advertising performance, the Becausal Always On Sales Lift Measurement launch introduces a new approach designed
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As enterprise advertisers demand faster campaign execution and measurable performance, the EVA Live NeuroServer web application launch marks a significant step toward scalable, AI driven
As commerce media and data collaboration reshape modern advertising, the LiveRamp Kristi Argyilan appointment signals a strategic move to strengthen leadership expertise in AI powered
As brands seek greater efficiency across fragmented social media ecosystems, the Innovid Reddit campaign management launch brings unified workflow capabilities to one of the fastest
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As streaming platforms race to improve profitability in ad supported environments, the Cineverse IndiCue acquisition signals a strategic shift toward building integrated infrastructure that connects
As artificial intelligence becomes central to advertising measurement and brand safety, Integral Ad Science has reinforced its commitment to responsible AI governance through renewed global
As travel brands demand clearer proof of advertising effectiveness across fragmented media channels, a new Comcast Advertising Adara attribution solution aims to bring deterministic measurement
As housing markets grow more competitive and buyer journeys become increasingly digital, the Audience Town Precision Advertising launch introduces a specialized marketing platform designed to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As U.S. advertisers look to unify performance media under centralized automation, the Shirofune Reddit Ads integration marks a notable step toward more streamlined omnichannel execution.
As advertisers seek stronger performance across connected TV and digital video, Teads has named a new regional leader to accelerate growth in its largest market.
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