As advertisers push for greater transparency and efficiency in connected TV buying, Xumo has introduced a new direct route to its premium streaming inventory that
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Performance TV has emerged as the leading destination for advertising investment as marketers confront rising media costs, AI driven disruption, and intensifying competition for consumer
As advertisers demand clearer proof of performance across streaming and linear environments, outcomes based measurement is becoming essential to the future of TV advertising. EDO
As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As marketers push for greater accountability while campaigns are still live, illumin proves programmatic performance in real time with a major upgrade to its advertising
As demand accelerates for AI driven advertising across premium video and omnichannel media, PubMatic is strengthening its commercial leadership to capture the next phase of
The launch of TikTok Automotive Ads is gaining momentum as platforms look to modernize how automotive marketing is executed across complex, multi channel journeys. TikTok
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As connected TV continues its transition from an awareness focused medium to a measurable performance channel, leadership appointments are increasingly reflecting that shift. JamLoop announced
A major shift is underway in the television operating system market, signaling how commerce driven advertising strategies are reshaping the connected TV landscape. According to
The growing demand for tighter alignment between advertising and on site performance has prompted new integrations across the MarTech stack, and the Webflow Google Ads
The continued consolidation of premium out of home inventory is reshaping major metro advertising markets, and Adams Outdoor Advertising latest move underscores the strategic value
Advances in generative video are reshaping how creative teams approach production, and the latest release from Luma AI signals a shift toward professional grade reliability
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Executive leadership appointments often signal a company’s readiness for its next stage of growth, particularly in the MarTech and adtech sectors where scale, governance, and
The launch of a new performance focused connected TV offering signals a meaningful shift in how marketers approach measurable growth across screens in the MarTech
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