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New InnovidXP Data Integration Powers Household-Level Purchase Metrics Across Online, In-App, & In-Store Outcomes Innovid, the independent software platform for the creation, delivery, measurement, and
New Industry Framework Aims to Bring Structure and Speed to Digital Ad Invoicing Public Comment Open Until August 11, 2025 The Interactive Advertising Bureau (IAB), the
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New integration helps small businesses track calls from Google Ads campaigns and optimize marketing spend using real conversion data. 800.com, a cloud-based call tracking provider
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New offering enables brands to monitor and improve the environmental impact of their digital advertising campaigns, leveraging DV’s AI-powered Technology DoubleVerify, the leading software platform
Spain’s Flagship Airline Moves to a Fully Self-Serve Model, Unlocking Speed, Efficiency, Smarter Campaign Execution and a 2x Increase in High-value Search Activity and 80% CTR
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The European AdTech company also confirms it is working with 26 Telco partners that power its signal infrastructure across mobile and fixed-line environments Utiq, the
The new infrastructure for advertising – Veylan unifies data, strategy, creative & media execution into one intelligent system, already driving 2.5x ROI Veylan launches from stealth
Powered by deep learning, AI Personas frees advertisers from static audience targeting to reach untapped customers in real-time Cognitiv, the leading advanced performance partner powered
Global partnership will see sustaintech platform’s carbon evaluation technology integrated into IAS’s platform, enabling marketers to measure their media’s environmental impact alongside quality and attention metrics
Industry pioneer to accelerate programmatic growth strategy across in-store advertising platforms at ISM and Vibenomics Mood Media, the global leader in experiential media solutions, announced
Now, Fortune 500 marketers can efficiently plan, launch, and optimize end-to-end social campaigns faster and more accurately—while also radically simplifying the content supply chain to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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