As advertisers across Europe, the Middle East and Africa navigate increasing complexity in the programmatic ecosystem, OpenX is reinforcing its regional leadership with a senior
As audiences shift fluidly between linear television and connected TV, advertisers are demanding more unified and person level measurement across screens. VideoAmp and TVision have
As mobile marketers face rising acquisition costs and mounting pressure to prove return on investment, new data suggests the non gaming app economy is entering
As advertising organizations push to embed AI directly into daily workflows, the need for faster innovation cycles and practical applications is reshaping the ad intelligence
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Outcome based measurement is becoming a defining standard for modern media investment, and digital out of home is now entering that performance era in Canada.
As programmatic advertising continues to prioritize first party data and predictive audience strategies, tighter integrations between data providers and activation platforms are becoming essential within
As brands seek more accountable and data driven ways to invest in sports media, new intelligence partnerships are reshaping how sponsorship and advertising decisions are
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The introduction of ads in ChatGPT marks a notable shift in how conversational AI platforms balance access, funding, and user trust within the MarTech ecosystem.
Performance driven intrinsic in game advertising is entering a new phase as gaming environments become more measurable and outcome focused for advertisers. In a move
The debate around Big Game ad effectiveness took a sharp turn this year as new research showed that human centered storytelling resonated far more with
The rapid rise of AI powered answers is reshaping how brands are discovered, trusted, and selected, making visibility inside AI systems a defining issue for
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The release of Kling AI 3.0 marks a significant moment for the creator economy and the broader MarTech and media landscape, as AI video generation
As connected television continues to command a growing share of media attention, Teads has announced a strategic partnership with Google TV to significantly expand access
As AI reshapes how consumers research and discover products, the State of Commerce Advertising 1/2026 report from mrge highlights a defining moment for the commerce
The appointment of new leadership at ad tech platforms often signals strategic continuity as much as change, and that is the case as OpenX appoints
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