As podcast advertising and audience tracking continue to grow, having reliable market-level data has become essential for publishers and marketers in the MarTech world. To
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Artlist has stepped onto advertising’s most visible stage with a debut Big Game commercial that doubles as a statement about the future of video creation.
ABCS Insights has officially launched its advertising effectiveness platform in Canada, marking a significant expansion of its full-funnel measurement capabilities into a market where brands
As connected television continues to reshape how audiences consume content, advertisers are rethinking how they reach viewers whose attention is increasingly fragmented across platforms and
As publishers and advertisers adapt to a rapidly changing identity landscape, partnerships that improve addressability and revenue performance are becoming essential. Raptive Partners with Intent
As marketers contend with signal loss, fragmented identities, and tightening privacy standards, improving audience match rates has become a critical priority across the MarTech ecosystem.
As advertising platforms race to unify data, workflows, and intelligence across channels, leadership alignment has become a critical lever for innovation. Mediaocean has expanded the
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Global advertisers are increasingly seeking unified ways to activate digital out of home campaigns across markets, and JCDecaux is positioning itself at the center of
As publishers face faster and more volatile shifts in advertising demand, access to real time intelligence has become essential for revenue optimization across the MarTech
As digital out of home advertising continues to attract increased investment across global markets, technology providers are strengthening leadership to support enterprise scale transformation. Vistar
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As advertisers push for greater transparency and efficiency in connected TV buying, Xumo has introduced a new direct route to its premium streaming inventory that
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Performance TV has emerged as the leading destination for advertising investment as marketers confront rising media costs, AI driven disruption, and intensifying competition for consumer
As advertisers demand clearer proof of performance across streaming and linear environments, outcomes based measurement is becoming essential to the future of TV advertising. EDO
As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering
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