As media companies face mounting pressure to modernize ad operations across linear and connected TV, consolidation among ad tech and services providers is reshaping the
Generative artificial intelligence is rapidly reshaping how consumers discover products, making AI driven visibility a critical concern for marketers. That shift is at the center
As media companies expand across linear, digital, and streaming environments, the pressure to unify operations while enabling innovation has become a defining challenge for the
As marketers face rising complexity across channels and mounting pressure to prove performance, automation is becoming central to the future of programmatic advertising. That shift
PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent
Teads, the omnichannel outcomes platform for the open internet, announced Dani Cushion will join the company as Chief Marketing Officer, effective January 6, 2026. Cushion
This integration drives app-level supply insights, better campaign control, and outcome-driven automation, all built on a foundation of transparency. All-Inclusive TV agency Marketing Architects announces a partnership
Apple is preparing to expand its advertising footprint inside the App Store, a move that signals the growing importance of App Store search ads as
As conversational AI adoption accelerates, monetisation remains one of the most pressing challenges for developers building chat-based products. To address this gap, Thrad, an AI-native
As location intelligence becomes central to digital marketing performance, location-targeted advertising is entering a new phase. Google has integrated Google Maps into its Demand Gen
As brands demand more accountability, automation, and integration from their marketing investments, AI-powered advertising platforms are becoming foundational to modern ad infrastructure. Draftype has secured
As AI advertising continues to reshape how brands connect with audiences, Meta is deepening its focus on creators as a core driver of performance marketing.
As brands look for more interactive and measurable ways to connect with consumers beyond traditional advertising, physical to digital engagement is emerging as a powerful
As advertisers push for more integrated and transparent media buying across channels, consolidation in programmatic advertising continues to reshape the European MarTech landscape. Adform has
New platform supports advanced Meta advertising workflows, including sales, lead generation, and messaging campaigns Ads Uploader, a SaaS platform built to help agencies and brands
Stingray Group Inc., an industry leader in music and video content distribution, business services, and advertising solutions, announced that it has closed its previously announced
As marketers and creators face mounting pressure to publish content that performs across crowded digital channels, the ability to predict results before launch is becoming
As brands search for more authentic ways to connect with audiences amid rising fatigue with automated content, agency leadership changes are signaling a renewed focus
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