Screenvision Media has announced a leadership transition as the cinema advertising company prepares for its next phase of growth. The company named Jeff Howe as
As brands recalibrate their media strategies to meet audiences wherever they watch, PadSquad is reporting strong momentum in video adoption tied to demand for immersive,
As audio cements its role as a core channel in modern media strategies, Comscore has introduced new capabilities designed to help advertisers better plan, activate,
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Integrated with the IRIS_ID Seedtag helps advertisers reach audiences with greater scale and clearer program-level targeting across streaming inventory Seedtag, the global Neuro-Contextual advertising company,
DAX US, the digital advertising exchange owned by Global, has announced a new partnership with DISQO aimed at strengthening how advertisers measure the effectiveness of
As video viewing increasingly extends beyond the living room, advertisers are looking for new ways to reach audiences during everyday moments. This shift matters to
As gaming and hospitality operators look for new ways to unlock incremental revenue while preserving guest experience, in venue media is emerging as a powerful
As media consumption continues to fragment across screens, sports networks face growing pressure to clearly demonstrate the full value of their audiences. This challenge is
As gaming and user generated content continue to command the attention of younger audiences, advertisers are demanding clearer performance signals and more accountable outcomes from
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As global sporting events continue to redefine how audiences consume media, the 2026 FIFA World Cup is shaping up to be a major test for
As connected TV advertising grows more complex and data driven, marketers are looking for faster, more intelligent ways to turn strategy into execution. This challenge
As programmatic advertising continues to mature, marketers are being forced to rethink how they structure technology, workflows, and execution to stay competitive. That shift is
As brands look for more trusted and privacy safe ways to reach Hispanic and bicultural audiences, premium publisher partnerships are becoming increasingly important across the
As mobile gaming and digital rewards converge, advertisers and platforms are rethinking how to deliver value driven engagement at scale. This shift is especially relevant
As artificial intelligence becomes more deeply embedded in how advertising is planned, bought, and delivered, the industry is confronting a new challenge of scale without
As agencies manage increasingly complex, omnichannel media operations, the ability to connect planning, execution, and financial systems has become a defining challenge for the MarTech
Fuel up with free marketing tech insights
