Momentum has introduced a new approach to conversation intelligence with the beta launch of Momentum Native Google Meet Recording, an innovation designed to capture meeting
As brands seek faster ways to produce personalized advertising across multiple channels, Clinch has introduced a new capability designed to streamline creative workflows and improve
Paid ads budget used to be a planning decision. Marketing leadership set allocations across channels, teams executed campaigns, and performance reviews happened after enough data
Programmatic advertising rarely appears in architecture diagrams. It usually sits in a budget column, owned by a media team or external agency. That framing is
As brands accelerate investment in connected commerce and retail media, Omnicom’s latest industry recognition highlights the growing importance of integrated data, AI, and commerce strategy
As brands intensify investment in AI driven customer engagement, the CleverTap Gartner Magic Quadrant recognition highlights growing demand for advanced personalization platforms capable of delivering
Marketing technology has stopped behaving like a support function. The MarTech stack now operates more like shared infrastructure, closer to finance systems than to advertising
As generative search reshapes how users discover information, Microsoft is giving publishers new transparency into how their content appears inside AI powered experiences. Bing Webmaster
As marketing budgets face heightened scrutiny from finance and executive leadership, the demand for measurable, causal accountability is reshaping how organizations evaluate performance across the
Salesforce is operating in a market where product expansion alone doesn’t deliver value. Customers already have massive stacks, martech modules stacked on CRM consoles, and
Leadership appointments at major digital platforms often signal where the next phase of growth is headed, especially as commerce, media, and AI continue to converge
AI driven content creation platforms are racing to give marketers and creators more control without sacrificing speed, a shift that is increasingly important across the
The rapid evolution of AI shopping assistants is reshaping how consumers discover and purchase products, making commerce grade intelligence a critical requirement for the MarTech
OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,
As television advertising becomes more fragmented across linear, streaming, and programmatic environments, marketers are under increasing pressure to understand performance faster and with fewer resources.
Brand loyalty is entering a pivotal phase as artificial intelligence reshapes how consumers discover, evaluate, and buy products, and new research suggests the first quarter
Jason Maynard’s appointment as CEO signals a practical shift at Qualtrics. His background is rooted in enterprise execution and revenue discipline, not category storytelling. Leaders
As retail data grows more complex and fragmented, consumer packaged goods brands are under pressure to extract clearer insights across expanding product portfolios. Crisp AI
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