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Pigment, an AI-powered business planning and performance management company, announced a partnership with Google Cloud to accelerate the adoption of AI-led planning across global enterprises. Pigment’s modern planning platform allows business teams from customers that include Unilever, Snowflake, and DPD…
Datacor, Inc., a leading provider of process manufacturing, chemical distribution, and engineering simulation software, is pleased to announce a new partnership with mezzeIQ, an innovative B2B ordering and customer self-service platform. This collaboration supports Datacor’s ongoing mission to deliver tailored…
Developed in collaboration with Google, the new solution enables marketers to use enhanced conversions to improve ROAS, CPA, and revenue from search, display and video ad campaigns. Invoca, the leader in AI-powered revenue execution platforms, has released its durable attribution solution that…
NielsenIQ (NIQ) is proud to announce that Mohit Kapoor, Chief Technology Officer, was named Executive of the Year at the inaugural Global Tech & AI Awards. This honor recognizes Mohit’s exceptional leadership and visionary contributions to the tech industry, particularly in…
During the event in London attendees will hear how leading broadband provider TalkTalk is leveraging CXone Mpower to drive impactful business outcomes NICE is excited to announce Interactions International 2025, the premier customer experience (CX) event of the year, taking place…
Clerk Chat, the next-generation customer experience platform, announced a groundbreaking launch with Google, Verizon, T-Mobile and AT&T to deliver the interactive digital content through Rich Communication Services (RCS) messaging—the first simultaneous multi-carrier RCS deployment in North America. This landmark implementation…
Athean, a new AI-driven prospecting and engagement platform, launches to transform how sales teams win deals. Designed to eliminate tool overload and data silos, Athean centralizes the entire sales ecosystem into one intelligent platform. By streamlining workflows and surfacing actionable…
GIBO Holdings Ltd., the global leader in AI-generated content platforms, announced the upcoming launch of GIBO Create-to-Earn, a new module currently in beta development that will serve as a core monetization engine within the GIBO Click ecosystem. The module is designed to empower creators of…
Informatica, an AI-powered enterprise cloud data management leader, announced plans to expand its partnership with Salesforce to integrate Informatica’s Intelligent Data Management Cloud™ platform with Salesforce’s Agentforce, the digital labor platform for augmenting teams with trusted autonomous AI agents in the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Informatica’s Master Data Management Extensions for Microsoft Fabric (General Availability) CLAIRE Copilot for Data Integration and Cloud Application Integration (General Availability) Informatica, a leader in enterprise AI-powered cloud data management, announced significant advancements to deepen its collaboration with Microsoft. The announcements were made at…
Carahsoft Expands Partnership to Canadian Markets With Informatica’s AI-Powered Platform, Making Cloud-Based Data Management Solutions Available Across Government Agencies Carahsoft Technology Corp., The Trusted Government IT Solutions Provider, announced that Informatica’s comprehensive AI-powered data management platform is now available to…
Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue Highspot, the only GTM enablement platform, announced its Spring ’25 product release, which continues to advance the edge for AI impact in enablement. Highspot’s…
Simfoni collaborates with Snowflake to deliver spend management solutions powered by AI and trusted data. Simfoni, the next-generation digital provider for spend intelligence and spend management solutions, announced a collaboration with Snowflake, the AI Data Cloud company. The collaboration sees…
Echo360 and GoReact empower millions of learners and educators worldwide with AI-powered video assessment to transform feedback, engagement, and learning outcomes. Echo360, the global leader in transformative learning for business and education, announced its acquisition of GoReact, the market leader…
Iterable, the AI-powered communication platform, announced the global rollout of its natively built WhatsApp integration—the only WhatsApp solution fully embedded within a cross-channel marketing platform. With this launch, marketers gain streamlined, end-to-end workflows and unified data that eliminate silos, reduce…
Fully automated solution connects real-time customer engagement with enterprise workflow automation to eliminate service gaps and drive faster, smarter resolutions NICE announced at ServiceNow’s annual customer and partner event, Knowledge 2025, a strategic partnership with ServiceNow, the AI platform for business…
Buy-Side Technology Enables Transparent Media Buying Across Full Open Internet Inventory PubMatic, a leader in digital advertising technology, announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the…
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