Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers
Personalization in marketing has evolved rapidly. Once, it meant using a customer’s first name in an email. Then it became about sending product recommendations based
SoundHound AI, a global leader in voice and conversational intelligence, has debuted Vision AI, an advanced visual understanding engine now natively integrated within its voice-first
Picture spinning up a custom analytics dashboard, a microsite, or even a lightweight CRM all before your morning cup of coffee loses heat. No, it’s
Already partners for over 10 years, the now extended partnership further strengthens Vodafone’s Cloud TV market leadership across Europe throughout the next decade Vodafone Group
Salesforce has made its biggest move yet in enhancing AI-powered sales functionality with the acquisition of Bluebirds, a Paris-based company that focuses on AI-generated sales
EasyDMARC, a prominent provider of email authentication solutions, has been recognized with a comprehensive vendor profile in Omdia’s recent “On the Radar” Report, which focuses
MarTech Top Voice Interview Series: Anna Tompkins, Global Head of Marketing – Pet & Group Projects at Rhodes Pet Group. From building global brand powerhouses
After being pressured by regulation in 2025, Apple, Google, Microsoft, and Samsung have significantly adjusted or removed misinformation or exaggerated AI marketing claims for their
Welcome to the Customer Data Platform (CDP), your marketing mission control, or reimagined e-mail box! As consumers hop between touchpoints faster than ever, the CDP
The event will equip B2B marketing and sales leaders with actionable insights to navigate shifting buying behaviours, harness AI, and accelerate revenue transformation Forrester announced
There was a time (it wasn’t that long ago!) when marketing professionals were stuck in endless boardroom meetings sweating through long spreadsheets that segmented customers
ZoomInfo, the leading Go-To-Market (GTM) Intelligence Platform, announced it is adding API Access to all ZoomInfo Copilot plans. This allows customers to access ZoomInfo’s leading
Funding will accelerate expansion of AI-powered audience tools, contextual quality scoring, and premium demand curation solutions ArcSpan, the leading publisher-first audience monetization platform, announced it
Former Amazon Execs Apply Consumer Personalization to B2B Sales Demos, Backed by Nexus Venture Partners and TheGP Olto, the AI demo engineer transforming how B2B
Adweek’s 2024 Breakthrough Media Agency strengthens Brainlabs’ AI-driven Real Intelligence approach with proven cross-channel expertise Brainlabs, the AI-enabled independent media agency, announced the strategic acquisition
Imagine a shopper scrolls through Instagram on her coffee break. She spots an appealing autumn sweater advertisement from a brand she doesn’t even remember. A
The 2025 marketing reset is fuelled by the tremendous pace of AI evolution, growth of digital twins, and dramatic changes in user behavior. While brands navigate this new ecosystem, age-old tactics are not enough. To remain competitive, marketers will have to shift to emotionally resonant experiences, smart systems, and nimble research techniques that mirror the new digital reality. Likewise, as artificial intelligence automates creative
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