
Prompt Engineering in MarTech: Unlocking AI’s Full Potential for Marketing Automation
Envision you are conducting a symphony, each instrument (your marketing channels, email, social, paid ads, chatbots) is a musician waiting on the right cue. Prompt

Envision you are conducting a symphony, each instrument (your marketing channels, email, social, paid ads, chatbots) is a musician waiting on the right cue. Prompt

Transparent pricing model is primarily based on customer profiles and behaviors Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered

Klaviyo recently released its 2025 Black Friday Cyber Monday (BFCM) Forecast, revealing that AI is rapidly transforming how consumers approach holiday shopping. The report is

Archive360, a specialist in cloud‑native enterprise archiving, has formed a strategic partnership with Neev Data, a provider of application‑aware archiving for SAP and other enterprise

Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers

Personalization in marketing has evolved rapidly. Once, it meant using a customer’s first name in an email. Then it became about sending product recommendations based

SoundHound AI, a global leader in voice and conversational intelligence, has debuted Vision AI, an advanced visual understanding engine now natively integrated within its voice-first

Picture spinning up a custom analytics dashboard, a microsite, or even a lightweight CRM all before your morning cup of coffee loses heat. No, it’s

Already partners for over 10 years, the now extended partnership further strengthens Vodafone’s Cloud TV market leadership across Europe throughout the next decade Vodafone Group

Salesforce has made its biggest move yet in enhancing AI-powered sales functionality with the acquisition of Bluebirds, a Paris-based company that focuses on AI-generated sales

EasyDMARC, a prominent provider of email authentication solutions, has been recognized with a comprehensive vendor profile in Omdia’s recent “On the Radar” Report, which focuses

MarTech Top Voice Interview Series: Anna Tompkins, Global Head of Marketing – Pet & Group Projects at Rhodes Pet Group. From building global brand powerhouses

After being pressured by regulation in 2025, Apple, Google, Microsoft, and Samsung have significantly adjusted or removed misinformation or exaggerated AI marketing claims for their

Welcome to the Customer Data Platform (CDP), your marketing mission control, or reimagined e-mail box! As consumers hop between touchpoints faster than ever, the CDP

The event will equip B2B marketing and sales leaders with actionable insights to navigate shifting buying behaviours, harness AI, and accelerate revenue transformation Forrester announced

There was a time (it wasn’t that long ago!) when marketing professionals were stuck in endless boardroom meetings sweating through long spreadsheets that segmented customers

ZoomInfo, the leading Go-To-Market (GTM) Intelligence Platform, announced it is adding API Access to all ZoomInfo Copilot plans. This allows customers to access ZoomInfo’s leading

Funding will accelerate expansion of AI-powered audience tools, contextual quality scoring, and premium demand curation solutions ArcSpan, the leading publisher-first audience monetization platform, announced it
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