New dataset enables enhanced insights and measurement for Fan360 and marketing outcomes Relo Metrics, a leader in sponsorship analytics, announced the release of its complete
New HGS facility in South Africa provides access to exceptional quality, high availability of young and capable workforce and geographic diversity to serve global clients
Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers Affectiva, a Smart Eye company and the global leader
Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success Adverity, the leading integrated data platform, announces
Solution enables increased visibility across multiple, disparate systems, improves data-driven decision-making Pramata, a leading end-to-end contract management platform, announced a new strategic alliance with Deloitte.
Marketers can easily create digital experiences for multiple channels using MLR reviewed and approved assets in Veeva Vault PromoMats Magnolia announced a new connector to
Ocado Retail, the UK’s fastest growing grocer, is marking a new chapter in its retail media journey with the launch of Ocado Ads, building on
Led by Industry Veterans, Treasure Play is Revolutionizing User Acquisition with AI-Driven Incentives and Smart Quests Treasure Play, the next-generation incentive platform designed to help
CXone provides a unified platform for CRM integration, Quality Management, and Interaction Analytics NICE announced that Banco PAN, a complete digital banking and consumer platform
Innovative partnership will empower healthcare organizations with holistic, actionable insights that will transform the way healthcare organizations measure and improve performance by using groundbreaking research-backed
Data Cloud can now surface insights from unstructured audio and video content to Agentforce, making them more contextually aware, knowledgeable, and adaptable to customer needs
This joint offering allows operators to benefit from seamless, high-quality streaming, extended device reach, and advanced advertising and security features Irdeto, the global leader in
Accenture has launched a Personalized Experiences on Salesforce solution that leverages data and artificial intelligence (AI) to help organizations gain a 360-degree view of their
Adastra, a global leader in data management, analytics and AI, announced that they have been awarded Select partner status with Databricks. This achievement marks a
Part two of IAB’s Digital Video Ad Spend & Strategy Report revealed that 75% of the advertising industry runs on programmatic CTV buying. IAB’s latest
Chief Marketing Officers influence the martech strategy for customer engagement within and outside their organizations. Top marketers review their martech stack more often and with
Global research from Skyhigh Security spotlights cloud data security challenges across key industries, indicating the need for stronger security controls
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