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Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3rd Party Ad serving solution on ADSP. The collaboration empowers brands and agencies to leverage SeenThis’ cutting-edge adaptive streaming technology to create high-performance and more…
Japan Airlines (JAL) and leading global digital marketing business Jellyfish, proudly announce the launch of You Mean the World, a global brand campaign featuring Liverpool FC players. Japan Airlines is the Official Airline Partner of Liverpool Football Club. The campaign…
Alloy.ai, a leading data integration and retail analytics solution for consumer brands, has joined forces with CloudPaths, an expert partner of SAP, offering complete digital supply chain planning, guidance, and implementation. This partnership enables consumer products businesses to transform their…
Narrative I/O, the leader in data collaboration, is proud to announce a new partnership with Yahoo DSP. This innovative addition to Narrative’s platform enables advertisers to activate their own first-party data and data providers to monetize their data more efficiently within…
Pattern, the leader in global ecommerce acceleration, announced the addition of former Aptive and Entrata technology executive Ryan Byrd as chief technology officer (CTO). “Ryan has accelerated the rate of innovation and solved complex challenges for companies at every stage…
Cloudflare, Inc. the leading connectivity cloud company, announced a new, one-click solution for content creators and publishers to seamlessly preserve the digital history of an image—from how an image was created, and by whom, to edits and resizes—across the Cloudflare network.…
DoorDash is kicking off its Big Game campaign for DashPass, DoorDash’s membership program that offers the most affordable way to order on DoorDash, with Grammy-nominated and the no. 1 touring comedian of 2024, Nate Bargatze. The multi-layered campaign, which introduces a…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Fathom Holdings Inc. a national, technology-driven, end-to-end real estate services platform integrating residential brokerage, mortgage, title, and SaaS offerings for brokerages and agents, today announced a strategic partnership with Locafy Limited, a globally recognized software-as-a-service technology company specializing in “entity-based” search engine optimization…
Commerce Experience Platform, Nosto, announced a new A/B Testing & Optimization solution, widening its existing testing capabilities to allow brands to undertake full-site testing and conversion rate optimization (CRO). This new offering from Nosto allows online brands to maximize their…
Wix.com Ltd. the leading SaaS website builder platform globally, announced the launch of the Business Launcher, an AI-powered tool that helps users create new business initiatives from concept to execution. The tool guides users through various steps of starting a new…
Forrester forecasts that e-commerce sales across the Europe-5 economies — France, Germany, Italy, Spain and the UK — will grow at a compound annual growth rate (CAGR) of 7.8% over the next five years, increasing from €389 billion in 2024 to…
Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data…
Newegg Commerce, Inc., a global leader in e-commerce for technology products, experienced an overwhelming response to the highly anticipated launch of the NVIDIA GeForce RTX 50 Series GPUs, with inventory selling out within minutes. Gaming enthusiasts, content creators, system integrators,…
Global communications platform Infobip has partnered with NTT Com Online Marketing Solutions Corporation to support the launch of NTT’s omnichannel communication platform, NTT CPaaS, in Japan. The partnership provides businesses with an innovative communication solution integrating reliable SMS and Voice delivery and Communication Platform…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Adbrew, a leading B2B AdTech platform enabling over 1,000 global brands and agencies to scale their Amazon and Walmart Marketplace businesses, announced the appointment of Shawn Evans as the company’s GTM and Sales Advisor. With over 15 years of expertise in e-commerce…
In the wake of the devastating wildfires that have tested the spirit of Los Angeles, TBWA\Chiat\Day LA, creative advertising agency born in the City of Angels, is launching the “We Heart LA” fundraising campaign—a movement comprised of a unifying brand toolkit…
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