Automotive retailers are under mounting pressure to improve efficiency and target high intent buyers with greater precision, and a new partnership aims to address that
As programmatic advertising continues to prioritize first party data and predictive audience strategies, tighter integrations between data providers and activation platforms are becoming essential within
FreeWheel has introduced a major advancement for political advertisers by integrating leading voter and audience data providers directly into its streaming ad platform. Through new
GWI integration brings human insights from real people to Claude GWI, the global insights company, has announced a new integration with Anthropic’s AI assistant, Claude.
Intent IQ, TransUnion, and Involved Media have released results from a joint campaign that highlights how audience amplification strategies can restore scale and deliver strong
New integration deepens Vistar’s relationship with IPG, offering more precise targeting capabilities for marketers across the U.S. Vistar Media, the leading global provider of technology
Funding will accelerate expansion of AI-powered audience tools, contextual quality scoring, and premium demand curation solutions ArcSpan, the leading publisher-first audience monetization platform, announced it
Granicus, a global leader in customer experience technologies and services for government, announced the launch of Government Experience Insights (GXI), a data intelligence platform designed
Skydeo, a leader in predictive audience data, is thrilled to announce its latest strategic content partnership with Adstra, a premier provider of identity-based data solutions. This
Skydeo, a leader in predictive audience data, is excited to announce a new partnership with AnalyticsIQ, a leading predictive data innovator. This collaboration integrates AnalyticsIQ’s deep
Audience data company Datonics has achieved its certification as a CarbonNeutral® enterprise, becoming the first data provider in the advertising industry to reach this important climate action
Marketers and sales professionals gain access to audience intelligence that provides insight into B2B audiences beyond their titles, enabling impactful campaigns and precise audience targeting.
Skydeo, a leader in predictive audience data and insights, has launched Skydeo Audience Manager (SAM), a platform designed to help brands, agencies, and platforms discover,
GetApp’s 2024 Advertising Preferences Survey reveals how marketing overload and irrelevant content drive customers to unsubscribe, hurting business—discover insights to regain consumer trust and boost
BillingPlatform to simplify workflows and consolidate complex advertising billing for Optimum Media, a leader in multiscreen advertising solutions BillingPlatform, the enterprise revenue lifecycle management platform
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