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Tag audience targeting

Circana Expands Audience Targeting With New Behavioral Signals

Circana Expands Audience Targeting With New Behavioral Signals

Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic data options. This innovative approach encompasses viewership, eating behaviors, and intent signals, allowing brands to engage consumers more effectively. Brands…

Utiq Brings Telco-Powered Authentic Audiences to Onetag’s Platform

Utiq Brings Telco-Powered Authentic Audiences to Onetag’s Platform

Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier,…