As advertisers push for more precise and responsive media performance, Circana has expanded its partnership with Yahoo by integrating its Campaign Conversion Feed into the
The data analytics and advisory firm Circana has unveiled a significant evolution of its Marketing Foresight® solution, introducing a next-generation platform designed to revolutionize how
Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in advanced statistical modeling that helps brands understand the true
Strategic alliance sets a new standard for media transparency and data-driven advertising Circana, LLC, Paramount, and iSpot announced a new collaboration to bring “always-on” sales and conversion
New Partnership Combines Purchase Data with Digital Interest and Intent Data to Set a New Standard in Programmatic Targeting Predactiv, an innovative, AI-powered data and
Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic data options. This innovative approach
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