As marketers push for clearer performance signals across fragmented media environments, access to verified purchase data is becoming a critical advantage for campaign activation and
Attain has announced a new partnership with Acxiom that will make its real-time, consent‑based purchase data available to agencies across Interpublic Group (IPG). The collaboration
New Integration Empowers Marketers to Directly Connect Linear TV Investments to Real-world Sales Outcomes Attain, a leading permissioned commerce data platform that powers real-time, live
Danone, Jack Daniel’s®, Bayer and OLLY are among this year’s front-runners, prioritizing real-time moments to drive incremental return on advertising spend & sales. InMarket, a leader
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