Viant Technology Inc., a major force in connected TV advertising and programmatic media, has broadened its Direct Access program through a strengthened partnership with Magnite’s
Viant Technology Inc., recognized for its leadership in connected TV and artificial intelligence driven programmatic advertising, has secured a significant partnership with Molson Coors Beverage
Innovid has taken another step in advancing real time advertising performance by expanding its Harmony offering with a new capability known as Conversion signals. The
Aimy, a conversational AI cross-channel media buying platform brings premium video inventory to small and mid-sized businesses with AI-powered simplicity. Brand Networks has introduced major
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Criteo has strengthened its executive leadership with the appointment of seasoned advertising and technology executive Edouard Dinichert as its new Chief Customer Officer. The company
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI The Interactive Advertising Bureau (IAB)
QuickFrame AI redefines video production by combining the latest in breakthrough generative AI to create ads ready to publish to TV, Meta, TikTok, YouTube, and
LG Ad Solutions, a global provider of Connected TV (CTV) advertising technology, announced Agentiv, an artificial intelligence (AI) platform developed to support the company’s suite
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Teads, the omnichannel outcomes platform for the open internet, has unveiled the beta launch of CTV Performance, a new solution designed to measure real outcomes
StackAdapt has announced a new direct integration with Tubi, a popular free streaming platform that entertains more than 100 million monthly active users. This collaboration
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Taboola and Paramount Advertising have joined forces to launch “Performance Multiplier,” a new solution designed to help small and medium-sized businesses enhance and measure the
Axis has announced a new integration with HUMAN, a leading global company specializing in digital fraud prevention and bot mitigation, to enhance protection against fraudulent
LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), announced a strategic partnership with Databricks, the Data and AI company, to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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