As media companies face mounting pressure to modernize ad operations across linear and connected TV, consolidation among ad tech and services providers is reshaping the
As marketers face rising complexity across channels and mounting pressure to prove performance, automation is becoming central to the future of programmatic advertising. That shift
This integration drives app-level supply insights, better campaign control, and outcome-driven automation, all built on a foundation of transparency. All-Inclusive TV agency Marketing Architects announces a partnership
As advertisers push for more integrated and transparent media buying across channels, consolidation in programmatic advertising continues to reshape the European MarTech landscape. Adform has
As marketers continue shifting budgets toward channels that combine reach with precision, addressable audio advertising is emerging as a powerful opportunity across the MarTech ecosystem.
Xumo, a streaming platform joint venture between Comcast and Charter Communications, released a new report that highlights the power of connected TV (CTV) home screen
BIScience, the company behind AdClarity, the world’s leading AI-powered Ad Intelligence platform, announced Ad Intelligence for Connected TV (CTV) as a new supported media type for
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
JamLoop has strengthened its executive leadership team with two senior appointments as the company accelerates growth in the connected TV advertising market. The CTV first
A new collaboration between Elcano, Raptive, and Index Exchange is reshaping how premium creator audiences are activated across programmatic channels, including Connected TV. The companies
Extends Pinterest’s AI-powered performance advertising from mobile to TV Pinterest, Inc., a leading AI-powered visual search and discovery platform, announced it has entered into a
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Partnership makes BrightLine’s interactive formats available programmatically through PubMatic, linking engagement, locality, and commerce outcomes As advertisers are expected to spend nearly $33 billion on
A new integration between MNTN and Northbeam is set to reshape how marketers evaluate Connected TV performance and prove its contribution to growth. The collaboration,
Leading Advertising Platform to Accelerate Its North American Growth Through Specialized Go-to-Market and Business Development Partner Strategy InsurAds, the world’s leading Attention Marketplace, announced the
Titan Operating System S.L. has closed a €50 million Series A funding round to accelerate its mission of building Europe’s leading independent Connected TV OS
Connected TV ad platform launches Certified Supply, a new solution that gives advertisers a direct path to publishers with zero fraud risk or inventory waste
INVIDI Technologies, widely recognized as a pioneer in addressable advertising, has unveiled a major technological breakthrough that promises to dramatically reduce the cost of delivering
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